Et tu, Amazon Buy Box?
The Buy Box is as old as the Amazon marketplace and is built on a core principle which has survived for decades - many sellers can source the same product. But today the Buy Box sounds increasingly less relevant.
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It’s Not Enough to Make a Product
It's not enough to make a product. There are more products and brands being launched every day than the number of customers grows on Amazon. Hence advertising on Amazon is no longer an option, but a requirement.
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Amazon Brand Agency Industry
The struggles of brands on Amazon, and many more standing by the sidelines trying to decide what to do, has over the past few years created a new industry - Amazon brand agencies.
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Join Us at Private Label Pulse 2018
Private Label Pulse is a one-day event where we discuss strategies used by the top performing private label sellers. This August 21st in New York City we'll explore how to grow on Amazon.
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US E-Commerce Without Amazon
E-commerce in the US is growing merely 5.6% if not for the 29% growth of Amazon which raises the overall growth to 16%.
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World Cup 2018 on Amazon
Inspired by the World Cup we looked at the shopping patterns on Amazon to see which teams and star players are most supported. The most popular is the Mexico national team jersey. Followed by Argentina, then Germany, Brazil, and finally Portugal.
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Chicken or the Egg in Amazon Australia
The launch of Amazon.com.au, the growth of the marketplace, and the launch of FBA followed by Prime membership is a display of how marketplaces get bootstrapped.
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Where AmazonBasics is Winning
AmazonBasics private label brand is getting better at both launching successful products and expanding to more categories. One of the AmazonBasics products is in the Top 100 in 170 categories, up from 150 four months ago. 725 different AmazonBasics products are in the Top 100 in any category, up from 550.
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Amazon Is the New Canal Street
Unlike the Canal Street where locals and tourists walking by are fully aware that they are buying a fake handbag, on Amazon the consumer is lost.
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When Will the Amazon Retail Stop
Amazon's retail group is being merged with the marketplace. Algorithms are replacing vendor managers. These changes are foreshadowing the inevitable disappearance of the retail business, also known as first-party, inside of Amazon.
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