In Greek mythology the Hydra is a nine-headed serpent like snake. It was said that if you cut off one hydra head, two more would grow back. This perfectly describes the counterfeits and fake products issue on Amazon.
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The Buy Box is as old as the Amazon marketplace and is built on a core principle which has survived for decades - many sellers can source the same product. But today the Buy Box sounds increasingly less relevant.
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It's not enough to make a product. There are more products and brands being launched every day than the number of customers grows on Amazon. Hence advertising on Amazon is no longer an option, but a requirement.
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The struggles of brands on Amazon, and many more standing by the sidelines trying to decide what to do, has over the past few years created a new industry - Amazon brand agencies.
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Private Label Pulse is a one-day event where we discuss strategies used by the top performing private label sellers. This August 21st in New York City we'll explore how to grow on Amazon.
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E-commerce in the US is growing merely 5.6% if not for the 29% growth of Amazon which raises the overall growth to 16%.
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Inspired by the World Cup we looked at the shopping patterns on Amazon to see which teams and star players are most supported. The most popular is the Mexico national team jersey. Followed by Argentina, then Germany, Brazil, and finally Portugal.
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The launch of Amazon.com.au, the growth of the marketplace, and the launch of FBA followed by Prime membership is a display of how marketplaces get bootstrapped.
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AmazonBasics private label brand is getting better at both launching successful products and expanding to more categories. One of the AmazonBasics products is in the Top 100 in 170 categories, up from 150 four months ago. 725 different AmazonBasics products are in the Top 100 in any category, up from 550.
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Unlike the Canal Street where locals and tourists walking by are fully aware that they are buying a fake handbag, on Amazon the consumer is lost.
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