Amazon Is Adding Thousands of New Sellers Daily
Thousands of new sellers are joining the Amazon marketplace every day. For over five years, the figure has remained virtually unchanged.
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Amazon Is Not Sanctioning Russian Sellers
Amazon is allowing Russian sellers to continue selling on its marketplace, while other platforms like Etsy, eBay, PayPal, and Shopify have suspended or restricted Russian sellers.
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Unbundling eBay
Hundreds of companies took a category on eBay and improved selection, experience, or business model. Combined, they are larger than eBay and have valuations exceeding eBay's multiple times.
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Amazon Is Burying Organic Search Results
Of the first twenty products a shopper sees when searching on Amazon, only four are organic results. There is little space left for organic results at the top of the page, the real estate that drives most sales.
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eBay's Market Share Slips to Below 5%
eBay now accounts for less than 5% of U.S. e-commerce. It had a more than 10% share less than a decade ago. But as the rest of the market continued to grow, eBay did not keep up.
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Amazon GMV Reached $600 Billion in 2021
$600 billion worth of goods were sold on Amazon in 2021. The total gross merchandise volume (GMV), including sales by Amazon itself and by the marketplace, doubled in three years. Most of that growth came from the marketplace.
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Amazon Marketplace is 25% of US E-commerce
Twenty-five cents of every dollar spent shopping online goes to the Amazon third-party marketplace. Were Amazon's marketplace an independent platform, it would be the largest online retailer in the U.S.
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eBay’s Aging Seller Population
A growing share of sales on eBay comes from sellers selling on it for over five years. More than half, from those who joined ten years ago. That indicates shrinking interest from new sellers.
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Amazon Slips to 4th in Global Shopping App Rankings
Amazon ranked fourth in global shopping app downloads in 2021 - they were the number one most-downloaded app in 2020. Amazon is still first in the U.S. rankings, but Shopee, Shein, and Meesho leapfrogged it in global rankings.
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Marketplaces Year in Review 2021
The fourth edition of Year in Review is a collection of stories, insights, and data, all told through forty charts. 2021 was the year of broken supply chains, Amazon aggregators, more advertising, Shopify's almost-marketplace, and one unanswered question - did the pandemic boost e-commerce after all?
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