On Prime Day 2019, the biggest winners were known brands and Amazon devices, as Amazon-owned private label brands took a back seat, according to Marketplace Pulse research. Over a million products were available with a Prime Day deal, but as competing retailers like Walmart and Target launched their shopping events, Amazon shifted focus to exclusive products and new product launches.
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The number of AmazonBasics best-sellers has grown by fifty percent in a year - from just over 700 in July 2018 to surpassing 1,000 this July. Amazon continues to launch new products, validate demand for them, and stop selling those which fail to attract customers.
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Less than 24% of the top Amazon third-party sellers are large resellers, each representing hundreds of brands on Amazon. Their share of the top sellers has been decreasing by two percentage points a year - down from 26% in 2018, 29% in 2017, and 31% in 2016 - indicating the challenges of growing a reseller type business on Amazon.
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More than three-quarters of Amazon searches are unbranded, seeking for generic products rather than name brands. Search terms highlight how Amazon shoppers' behavior is shifted from a brand-driven world observed elsewhere to a needs-based decision process.
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Amazon has single-handedly - and permanently - raised the bar for convenience in online shopping. However, across the digital sector, some people are asking what the long-term negatives of convenience are. This convenience driving the Amazon flywheel hides some severe issues.
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There are close to two million different brands on Amazon. Every second it gets bombarded with new brands, new (often) fake reviews, and new sellers. In all that noise, it tries to find products consumers would like.
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Amazon's retail platform is built on legacy principles of the wholesale past. As it slowly readjusts to offer more data and better tools for brands, brands are innovating outside of Amazon, leaving it, together with the rest of retailers, watching from the sidelines.
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40% of the top sellers on Amazon are based in China, up from 26% two years ago, according to Marketplace Pulse research. For Chinese retailers and manufacturers, Amazon is the most efficient direct-to-consumer platform to reach the US and European shoppers.
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In the headphones category on Amazon, 2,435 different products from 766 brands were one of the top 100 best-sellers in the last twelve months. That’s seven new products from two new brands every day replacing previous products in the top 100 list.
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Amazon launched in the United Arab Emirates on Tuesday, replacing Souq.com - the largest e-commerce platform in the Arab world it acquired for $580 million in 2017 - with Amazon.ae. According to Marketplace Pulse research, Amazon UAE launched with more than 10,000 sellers.
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