Walmart Marketplace GMV Will Double in 2020
For the past two quarters, Walmart’s marketplace GMV has more than doubled compared to last year. The marketplace growth has been outpacing first-party sales growth for at least as long too.
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India Becomes Amazon’s Second Largest Marketplace
Amazon has attracted 700,000 sellers - mostly local micro-enterprises - to join its India marketplace since it launched in the country in 2013. India has recently surpassed the U.K. and Germany marketplaces to became the second largest marketplace in terms of the number of sellers.
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Etsy's Face Mask Honeypot
Etsy has used surging demand for face masks to accelerate growth for all handmade and vintage goods. After growing 20% for the last five years, it will nearly double GMV in 2020.
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Products on Amazon Have a Lot More Reviews
Popular products on Amazon have significantly increased the number of reviews and raised the overall star rating since the company introduced one-tap ratings last year.
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Suppliers Are Funding Amazon’s Future
The lag between when Amazon gets paid by customers and when it has to pay its suppliers hit an all-time high of 35 days in the third quarter. Amazon doesn't need to borrow, nor it needs to issue stock. It uses its cash-generating operating cycle to fund its future investments.
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Amazon Launches in Sweden
Amazon launched in Sweden on Wednesday, October 28th. Few Swedish businesses - less than a hundred - joined the marketplace, but more than forty thousand worldwide sellers were present at the launch.
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One Year After Nike Stopped Selling on Amazon
In November 2019, Nike stopped selling its goods wholesale to Amazon. It didn’t need Amazon at the time, and it needs them even less today - accelerated by the COVID-19 outbreak, direct e-commerce jumped to 30% of Nike’s sales, a mark it had previously expected to hit only in 2023.
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Booming Sales on Amazon Didn’t Attract More Sellers
The number of sellers on Amazon didn’t accelerate, despite the sales boom during the pandemic - the pie has gotten bigger, but the competition remained practically the same. This mismatch between supply and demand is a gap that existing sellers are filling.
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Two Thirds of Sales During Prime Day Were by Amazon
During Prime Day, the third-party marketplace dropped from the typical 60% of GMV to less than 35% as Amazon’s first-party sales’ share grew to nearly 70% from just 40%. Amazon featured heavily-discounted deals for devices like Echo and Fire TV, and thus they, unsurprisingly, gathered the most attention and sales.
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Uninspiring Record-Breaking Prime Day 2020
This year’s Prime Day is going to be another record-breaker. However, in its sixth year, it stands out the most by how little Amazon is trying. As e-commerce expands to exclusives, personalization, social networks, live streams, and video media, Amazon sticks with doing none of it.
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