Shopify Prime Day
Shopify doesn't do Prime Day, so Amazon is doing it for them this year. A few dozen Shopify merchants are offering Prime Day discounts for Prime members.
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Shopify Breaks The Fourth Wall
Shopify wants consumers to recognize the Shopify brand. The software powering e-commerce stores is typically invisible to consumers. Shopify is changing that by building a consumer-facing ecosystem.
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First Buy With Prime Buttons in the Wild
Buy with Prime buttons are starting to appear on first e-commerce websites. The new fulfillment and checkout service introduced by Amazon in April is now available on a selection of DTC sites.
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Resetting E-Commerce Expectations
E-commerce was meant to get significantly bigger, and thus everything was to get easier. But e-commerce only grew slightly, and yet everything - from sourcing to advertising - got harder.
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Amazon's DTC Master Plan
Amazon is attempting to build yet another flywheel to get direct-to-consumer (DTC) brands to offload storage, delivery, and returns to Amazon with a new service, Buy with Prime.
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Chinese Sellers Don't Want to Rely on Amazon
Chinese sellers are seeking to cut reliance on Amazon. Despite Amazon being the main channel for Chinese brands and sellers to reach consumers in Western markets, China has a growing sentiment to “de-Amazonize” cross-border e-commerce.
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Thousands of Etsy Sellers on Strike
Thousands of Etsy sellers closed their shops for the April 11-18th week and are going on strike over increased fees. That's only a tiny sliver of Etsy's active sellers; however, the strike attracted viral attention on social networks and from the media.
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Amazon Is Not Sanctioning Russian Sellers
Amazon is allowing Russian sellers to continue selling on its marketplace, while other platforms like Etsy, eBay, PayPal, and Shopify have suspended or restricted Russian sellers.
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Shopify Is Now 50% As Large as Amazon Marketplace
Shopify is now nearly 50% as large as Amazon Marketplace after surpassing $54 billion in GMV in the fourth quarter of 2021. Said differently, Amazon marketplace is only two times larger than Shopify.
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Amazon Marketplace is 25% of US E-commerce
Twenty-five cents of every dollar spent shopping online goes to the Amazon third-party marketplace. Were Amazon's marketplace an independent platform, it would be the largest online retailer in the U.S.
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