More than three-quarters of Amazon searches are unbranded, seeking for generic products rather than name brands. Search terms highlight how Amazon shoppers' behavior is shifted from a brand-driven world observed elsewhere to a needs-based decision process.
Read more
Amazon has single-handedly - and permanently - raised the bar for convenience in online shopping. However, across the digital sector, some people are asking what the long-term negatives of convenience are. This convenience driving the Amazon flywheel hides some severe issues.
Read more
Amazon's retail platform is built on legacy principles of the wholesale past. As it slowly readjusts to offer more data and better tools for brands, brands are innovating outside of Amazon, leaving it, together with the rest of retailers, watching from the sidelines.
Read more
In the headphones category on Amazon, 2,435 different products from 766 brands were one of the top 100 best-sellers in the last twelve months. That’s seven new products from two new brands every day replacing previous products in the top 100 list.
Read more
The anecdote answer to the question “How do you feel about the data you’re getting from Amazon?” is “What data?” Brands and merchants often critique Amazon for the lack of data available. However, the limited data it does provide is enough to reverse engineer the supply and demand matrix.
Read more
According to Marketplace Pulse research, Amazon-owned private label brands are not nearly as successful as many paint them to be. Amazon has been successful in creating generic items at low prices, but only when using the Amazon brand name (i.e., AmazonBasics and Amazon Essentials). Otherwise, the hundreds of brands and tens of thousands of products launched are not resonating with customers.
Read more
The majority of top Amazon sellers joined the platform years ago and despite growing competition, changing Amazon fees, shifting brands focus, and the explosion of private label, they are still at the top.
Read more
On February 1st new e-commerce rules in India kicked in, forcing Amazon and Flipkart to restructure their business strategies. According to our research millions of products are no longer available across all categories on Amazon India.
Read more
The #1 best selling product in Clothing on Amazon is a winter coat. Unsurprising, it is winter after all. But it's not made by Canada Goose or any other major clothing brand. Nor is it one of the private label brands Amazon has launched. Instead, it is made by Orolay, a company no one has heard of from Zhejiang province in China.
Read more
More than ten thousand Chinese sellers are attending the 4th annual Amazon Global Store Seller Summit. Amazon's message in China is simple: innovate on great products, expand worldwide, and build brands. And it's working.
Read more
