$160 billion is how much third-party sellers sold on Amazon in 2018. An estimated $30 billion more than they did in 2017. Amazon's first-party sales amounted to $117 billion. For a total of $277 billion in gross merchandise volume.
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Shopify will be bigger than eBay by as early as 2021. Shopify handled $41.1 billion in sales volume in 2018, an increase of 56% over 2017. On the other side of the ring, eBay did $89.83 billion, an increase of just 7%.
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This week Google's e-commerce marketplace grew past 1,000 active stores. A year ago it had 39. It's still unclear what shopping on Google is meant to be, but before Google figures it out it is expanding the supply side.
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eBay wants new shoppers which don't want eBay, but to provide the eBay they would want, eBay loses existing shoppers. Pick one.
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On marketplaces there is a distribution with a small number of really big sellers and a long tail of sellers that provide product breadth and liquidity. That distribution looks like a power law.
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As once-giant Sears battles bankruptcy, we look back at the online marketplace it launched. It consists of 81,000 sellers today. The marketplace won't save Sears, but then nothing will.
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The Year in Review looks at the state of marketplaces and their challenges, and makes predictions on what’s to come next year. It’s a deep-dive report built on our research, highlighting more than twenty different metrics and the context surrounding them.
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More than ten thousand Chinese sellers are attending the 4th annual Amazon Global Store Seller Summit. Amazon's message in China is simple: innovate on great products, expand worldwide, and build brands. And it's working.
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Amazon Australia is starting to gather momentum as it grows the marketplace, expands the catalog, and enables Prime shipping. They have 25,000 marketplace sellers, 100 million products, and have doubled website traffic.
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The largest online retailer in the US is not Amazon, but the Amazon Marketplace. Made up of millions of sellers it will account for 31.3% of total e-commerce sales this year. It's close to twice as big as Amazon itself.
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