
Why Amazon and eBay Lost in China
China's e-commerce market represents almost a half of e-commerce sales worldwide, and practically all of it is on domestic websites like Tmall.com and JD.com. Most of the largest e-commerce markets in the world have Amazon and eBay with major market share, but not in China. Many would jump to the conclusion that China is a market favoring local players and US companies have no chance. But this is not the whole picture. Both Amazon and eBay could have had much more market share in China.
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