Target’s Curated Marketplace Turns Four
Four years since its launch, Target's third-party marketplace has just 650 sellers. Target only accepts carefully selected sellers; thus, its marketplace remains the most coveted.
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E-Commerce Winners and Losers in 2022
Shein and Shopify were the biggest e-commerce winners in 2022. Their sales are still significantly above pre-pandemic levels too. Etsy was strong, Walmart with Amazon did okay, and eBay struggled the most.
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Amazon Takes a 50% Cut of Sellers' Revenue
Amazon is pocketing more than 50% of sellers' revenue - up from 40% five years ago. Sellers are paying more because Amazon has increased fulfillment fees and made spending on advertising unavoidable.
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Shein Marketplace Is Coming to the U.S.
Shein will likely launch a marketplace in the U.S. after testing the model in Brazil and Mexico. The number one most-downloaded shopping app in the world is expanding beyond fashion and local manufacturers in China.
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Amazon Retail Didn't Grow in 2022
Amazon's growth in 2022 was nearly flat. That never happened before in its quarter-century as an online retailer. However, Amazon's results illustrate macro movements in online shopping rather than Amazon's underperformance.
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Buy With Prime Pricing
Buy with Prime fees are 20-40% per transaction, or even more for items below $20 due to the $1.50/order minimum Prime service fee. Yet, fees are not as critical as whether Buy with Prime is worth the operational investment.
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Amazon Turns FBA Into an Auction
Amazon is turning its Fulfillment by Amazon (FBA) service into an auction, where sellers can bid for extra capacity beyond inventory limits set by Amazon. It is launching overhauled capacity limits starting March 1st, 2023.
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Marketplace Pulse Year in Review 2022
E-commerce spending in the U.S. exceeded $1 trillion, yet the industry appeared in despair marked by crashing valuations and employee layoffs. The fifth edition of the Year in Review is a collection of the most interesting stories this year.
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Amazon Attempts Social Commerce
Amazon hopes to figure out social commerce before social networks can solve shopping. It announced TikTok-like functionality that could turn Amazon into a discovery destination.
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Amazon Seller M&A Market Active Despite Aggregator Struggles
Amazon seller acquisitions declined only slightly in 2022 despite slow e-commerce growth and rising interest rates. Seller valuations have decreased, but more buyers that don’t call themselves aggregators allowed strong businesses to stay in demand.
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