Etsy Statistics
Etsy is a marketplace launched in 2005 focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. It currently has over 45 million products.
Etsy went public on April 16, 2015, most of these metrics are from their quarterly earnings reports since, as well as their previously shared numbers on the company blog.
Services Revenue
Services revenue, formerly called Seller Services revenue, is derived from the optional services Etsy provides to sellers, which include Promoted...
Marketplace Revenue
Marketplace revenue represents the fees Etsy charges sellers to list items in the marketplace, the fees the company charges for transactions...
Product Development Expenses
Product development is used to both innovate on Etsy's main website, but also on developing new initiatives.
Marketing Expenses
Marketing is used to attract both new sellers and new buyers. It is important to compare marketing expenses growth with revenue growth, since if...
Net Income
2015 Q1 saw a big increase in net loss which was explained as: Etsy's net loss increased as a result of non-cash, non-operating expenses related...
Revenue
Etsy revenue consisting of marketplace revenue and seller services revenue. There is also 'other' revenue, mostly from third-party payment...
Mobile Sales Percentage
Percent of sales originating from mobile devices like smartphones and tablets. It excludes orders initiated on mobile devices but ultimately...
International Sales Percentage
Percent of sales where either the billing address for the Etsy seller or the shipping address for the Etsy buyer at the time of sale is outside of...
Gross Merchandise Sales (GMS)
Gross merchandise sales, or GMS, is the dollar value of items sold in Etsy marketplace within the applicable period, excluding shipping fees and...
Number of Active Buyers
Number of Etsy customers who have made at least one purchase in 12 months. Growth in active buyers is a key indicator for growth in market reach...
Number of Active Sellers
Number of Etsy sellers who have sold at least one product in a year. Growth in active sellers is a key indicator for growth in gross merchandise...