U.S. E-Commerce Share of Retail (adjusted for seasonal variation)

Estimates are adjusted for seasonal variation, but not for price changes. Total sales estimates are also adjusted for trading-day differences and moving holidays.

Related data U.S. E-Commerce Sales as a Percent of Total Sales (unajusted).

Last reported quarter 2026 Q2 it was 17.1%, up by 5% year-over-year from 16.3%.