U.S. E-Commerce Share of Retail

Estimates are unajusted for seasonal variation, or for price changes. Total sales estimates are also unajusted for trading-day differences and moving holidays.

Related data U.S. E-Commerce Sales as a Percent of Total Sales.

Last reported quarter 2026 Q1 it was 16.8%, up by 6% year-over-year from 15.9%.