Statistics

Statistics and metrics compiled from press releases, and financial earnings reports. We are interested in how marketplaces grow so we track all possible metrics, like sales, revenue, international growth, mobile sales percent, etc.

Amazon

Amazon Advertising Services Sales

Amazon Advertising Services Sales

Amazon defines this as: Includes sales of advertising services to sellers, vendors, publishers, authors, and others, through programs such as...

Amazon Paid Units Growth

Amazon Paid Units Growth

Amazon defines "WW paid units -- Y/Y growth" as: Physical and digital units sold (net of returns and cancellations) by us and sellers in our...

Amazon Percent of Gross Merchandise Volume by Third-Party Sellers

Amazon Percent of Gross Merchandise Volume by Third-Party Sellers

The percentages represent the share of physical gross merchandise sales sold on Amazon by independent third- party sellers – mostly small- and...

Amazon Net Income

Amazon Net Income

As Amazon Net Sales continues to grow, net income remains flat as Amazon manages all income it receives to spend it on the future. Highly...

Amazon Online Stores Sales

Amazon Online Stores Sales

Amazon defines this as: Includes product sales and digital media content where we record revenue gross. We leverage our retail infrastructure to...

Amazon Subscription Services Sales

Amazon Subscription Services Sales

Amazon defines this as: Includes annual and monthly fees associated with Amazon Prime membership, as well as audiobook, e-book, digital video,...

Amazon Third-Party Seller Services Sales

Amazon Third-Party Seller Services Sales

Amazon defines this as: Includes commissions, related fulfillment and shipping fees, and other third-party seller services. 2014: $11.747 billion,...

Amazon Net Sales

Amazon Net Sales

Total value of all sales. This includes Net Product Sales and service sales. North America sales, International sales, and AWS (Amazon Web...

Amazon Number of Prime Members

Amazon Number of Prime Members

Estimated based on press releases and best-guesses. Amazon Prime was announced in 2005. Amazon Prime is a subscription service that gives...

Amazon Percentage of International Sales

Amazon Percentage of International Sales

Amazon International Sales compared to the sum of International Sales and North America Sales.

Amazon Net Product Sales

Amazon Net Product Sales

Value of products sold by Amazon in all markets. This doesn't include marketplace sales, which can be expected to be 1.5-2x of net sales value.

Amazon International Sales

Amazon International Sales

Amazon sales on international marketplaces, like Amazon Germany, Amazon UK, Amazon Japan and others.

Amazon North America Sales

Amazon North America Sales

Amazon sales on the Amazon.com marketplace.

Amazon Percent of Units by Third-Party Sellers

Amazon Percent of Units by Third-Party Sellers

Percent of worldwide units sold by marketplace sellers.

eBay

eBay Gross Merchandise Volume (GMV)

eBay Gross Merchandise Volume (GMV)

Total sales for all eBay marketplaces. eBay defines this as: Total value of all successfully closed transactions between users on our Marketplace...

eBay Active Buyers

eBay Active Buyers

All users who bid on, bought, listed or sold an item within the previous 12-month period. Users may register more than once, and as a result, may...

eBay Sold Items Growth

eBay Sold Items Growth

Sold items year-over-year growth.

eBay U.S. Gross Merchandise Volume (GMV)

eBay U.S. Gross Merchandise Volume (GMV)

Gross Merchandise Volume (GMV) in the U.S.

U.S. E-Commerce

U.S. Total Retail Growth Rate

U.S. Total Retail Growth Rate

Calculated by comparing U.S. Total Retail Sales values to the year before. 2008-2009 were challenging years for retailers. The financial market...

U.S. Total Retail Sales (unadjusted)

U.S. Total Retail Sales (unadjusted)

Estimates are unajusted for seasonal variation, or for price changes. Total sales estimates are also unajusted for trading-day differences and...

U.S. Total Retail Sales

U.S. Total Retail Sales

Estimates are adjusted for seasonal variation, but not for price changes. Total sales estimates are also adjusted for trading-day differences and...

U.S. E-Commerce Growth Rate

U.S. E-Commerce Growth Rate

Calculated by comparing U.S. E-Commerce Sales values to the year before. 2008-2009 were challenging years for online retailers. The financial...

U.S. E-Commerce Sales (unadjusted)

U.S. E-Commerce Sales (unadjusted)

Estimates are unajusted for seasonal variation, or for price changes. Total sales estimates are also unajusted for trading-day differences and...

U.S. E-Commerce Sales

U.S. E-Commerce Sales

Estimates are adjusted for seasonal variation, but not for price changes. Total sales estimates are also adjusted for trading-day differences and...

U.S. E-Commerce Sales as a Percent of Total Sales (unadjusted)

U.S. E-Commerce Sales as a Percent of Total Sales (unadjusted)

Estimates are unajusted for seasonal variation, or for price changes. Total sales estimates are also unajusted for trading-day differences and...

U.S. E-Commerce Sales as a Percent of Total Sales

U.S. E-Commerce Sales as a Percent of Total Sales

Estimates are adjusted for seasonal variation, but not for price changes. Total sales estimates are also adjusted for trading-day differences and...

Walmart

Walmart Total Retail Sales

Walmart Total Retail Sales

Includes US Retail Sales, International Retail Sales, Sam's Club Sales, and other income.

Walmart US Retail Sales

Walmart US Retail Sales

Sales in Walmart brick-and-mortar stores and e-commerce in the US.

Walmart US E-Commerce Sales Growth

Walmart US E-Commerce Sales Growth

Previously Walmart used to report Global E-Commerce Sales Growth.

Walmart US E-Commerce Impact

Walmart US E-Commerce Impact

Walmart US E-commerce impact to net sales.

Etsy

Etsy Marketplace Gross Merchandise Volume (GMV)

Etsy Marketplace Gross Merchandise Volume (GMV)

Gross merchandise volume, or GMV, is the dollar value of items sold in Etsy marketplace and does not include other marketplaces owned by Etsy.

Etsy Revenue

Etsy Revenue

Etsy revenue consisting of marketplace revenue and seller services revenue. There is also 'other' revenue, mostly from third-party payment...

Etsy Mobile Sales Percentage

Etsy Mobile Sales Percentage

Percent of sales originating from mobile devices like smartphones and tablets. It excludes orders initiated on mobile devices but ultimately...

Etsy International Sales Percentage

Etsy International Sales Percentage

Percent of sales where either the billing address for the Etsy seller or the shipping address for the Etsy buyer at the time of sale is outside of...

Etsy Gross Merchandise Sales (GMS)

Etsy Gross Merchandise Sales (GMS)

Gross merchandise sales, or GMS, is the dollar value of items sold in all Etsy marketplaces and includes Depop, Reverb, and Elo7 marketplaces....

Etsy Number of Active Buyers

Etsy Number of Active Buyers

Number of Etsy customers who have made at least one purchase in 12 months. Growth in active buyers is a key indicator for growth in market reach...

Etsy Number of Active Sellers

Etsy Number of Active Sellers

Number of Etsy sellers who have sold at least one product in a year. Growth in active sellers is a key indicator for growth in gross merchandise...

Shopify

Shopify Capital Merchant Cash Advances

Shopify Capital Merchant Cash Advances

Shopify Capital offers a merchant cash advance service, giving merchants a lump sum of capital for an agreed amount of future sales revenue....

Shopify Capital Cumulative Cash Advanced

Shopify Capital Cumulative Cash Advanced

Launched in April 2016. Shopify defines this as: A merchant cash advance gives you a lump sum of capital for an agreed amount of your future sales...

Shopify Plus Share of Monthly Recurring Revenue (MRR)

Shopify Plus Share of Monthly Recurring Revenue (MRR)

Share of Monthly Recurring Revenue (MRR) contributed by Shopify Plus stores. Shopify Plus is a subscription plan for merchants with higher volume...

Shopify Subscription Solutions Revenue

Shopify Subscription Solutions Revenue

Revenues from store subscription plans. Shopify's merchants pay a monthly fee for the use of its platform. The standard plans range from $29 to...

Shopify Merchant Solutions Revenue

Shopify Merchant Solutions Revenue

Revenues from payment processing fees from Shopify Payments, transaction fees, referral fees from partners and sales of POS hardware.

Shopify Monthly Recurring Revenue (MRR)

Shopify Monthly Recurring Revenue (MRR)

Shopify defines this as: Monthly Recurring Revenue, or MRR, is calculated by multiplying the number of merchants by the average monthly...

Shopify Gross Payments Volume

Shopify Gross Payments Volume

The amount of GMV processed through Shopify Payments.

Shopify Gross Merchandise Volume (GMV)

Shopify Gross Merchandise Volume (GMV)

Sales volume across all merchant stores. The total dollar value of orders processed on the Shopify platform in the period, net of refunds, and...

Shopify Number of Merchants

Shopify Number of Merchants

The number of merchants on the Shopify platform.

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