The #1 best selling product in Clothing on Amazon is a winter coat. Unsurprising, it is winter after all. But it's not made by Canada Goose or any other major clothing brand. Nor is it one of the private label brands Amazon has launched. Instead, it is made by Orolay, a company no one has heard of from Zhejiang province in China.
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More than ten thousand Chinese sellers are attending the 4th annual Amazon Global Store Seller Summit. Amazon's message in China is simple: innovate on great products, expand worldwide, and build brands. And it's working.
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Three reasons why Amazon got into the bed-in-a-box business: "mattress" is the 42nd most searched term on Amazon, best selling mattresses on Amazon are brandless, mattress as a product is hard to differentiate on.
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According to our research AmazonBasics' products are increasingly outperforming competition. Both rising closer to the top in the best sellers list and also launching more best selling products.
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It took four years for Amazon in India to grow the marketplace from zero to 200,000 sellers. But just over a year to double from 200,000 to 400,000 sellers.
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On the one hand, shoppers want to connect with brands, they want emotive discovery experience and brands that speak to their values. At the same time they want convenience and unlimited choice, which for most is Amazon.
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The Amazon seller has changed a lot since 2000. The changes are in what kind of products and the relationship with the brands they sell, how they handle fulfillment, and most recently where in the world they are located.
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Private Label Pulse was our first-ever event. The event hosted four talks on the future of private label, advertising, international expansion, inventory performance & health, and - of course - Amazon.
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Amazon wants to replace trust in brands with algorithms. Instead of consumers picking the brands they trust, Amazon wants them to pick products recommended by the algorithm. But what if Amazon is wrong?
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The Buy Box is as old as the Amazon marketplace and is built on a core principle which has survived for decades - many sellers can source the same product. But today the Buy Box sounds increasingly less relevant.
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