Fastest Growing Amazon.com Sellers July 2016 Report

July had the biggest day in Amazon’s history - 2016 Prime Day. Exploding Kittens was the most successful Amazon marketplace seller to ride the wave. But it also boosted sales for many other sellers.

It seems like every month there is at least one new and fast rising retailer in the health & beauty category. This time it is Viva Naturals who have more than doubled their sales. They sell nutrition and supplements products.

When analyzing this list we noticed Tall Ridge. They are the only authorized seller of Hydro Flask products. And since Hydro Flask is a very strong brand this is the only products line Tall Ridge carries. Classic example of retailers gaining exclusive rights to sell high-in-demand products.

Down the list you will also find AnkerDirect, one of the TOP 10 Amazon sellers. Surprisingly they were able to grow over 30% in July, which is rare for a seller of their size. We are guessing Prime Day was a big factor for this.

Jinate’s Shop received 2565 ratings in a month, a 1192% increase from last month - enough to make them the fastest growing seller in July. Yet 93% of the reviews were negative. This Honk Kong based seller has since stopped selling and no longer has any products listed, but this should remind buyers to always pay attention to the seller rating.

Amazon reported that 49% of all sales were handled by marketplace sellers in 2016 Q2. Every quarter marketplace sellers continue to grow more important, and for the first time in Amazon’s history we expect them to sell more products than Amazon itself by the end of the year.

We used feedback growth as a method to estimate how much a seller has been able to grow their sales. Feedback growth is calculated by comparing feedback ratings amount on July 1st and July 31st. The table below is top 100 sellers ranked by the growth rate.

Click here to read the previous June 2016 Report.

SellerGrowth
MobileDistributors141.05%
StarTOP135.75%
Viva Naturals123.48%
Ubiquitty122.69%
Woot110.63%
CopperJoint Compression Clothing97.45%
LITTLE-TREASURES96.73%
Cambridge Soundworks93.27%
WebDealsDirect91.76%
Patozon88.11%
seasonwide84.37%
EasyOrder80.93%
Jackery Inc77.16%
SKUniverse74.28%
Fat Happy Pets72.21%
Pro Ebiz72.05%
1byone Products Inc.71.08%
My Pillow, Inc.66.86%
Entronik63.95%
jason_kurt61.76%
Oak Leaf LLC59.15%
SoundPEATS Audio59.15%
Aukey Direct55.51%
twilightmedia54.56%
Low_Baller53.18%
Great Price Fast Service52.77%
Baetea50.62%
Cool Glow49.93%
Zizo®49.63%
BSCstore46.82%
BIC Warehouse46.62%
NEW SILK ROAD45.98%
BestBullySticks45.93%
Media Exchange LLC45.85%
Sunvalleytek44.23%
MetroDecor43.79%
PoweraddDirect43.18%
Divine LEDs41.62%
skyvo-direct-usa41.62%
eBoot Online40.93%
Infiland LLC39.08%
Crucial Vacuum Inc38.53%
BlueMall37.34%
Just Love Styles37.12%
Tall Ridge36.52%
Home-Complete36.20%
UGREEN GROUP LIMITED35.88%
Nutrition Depot35.71%
NY Lingerie35.02%
ATC LLC34.93%
Radha Beauty Products34.09%
Orva Stores33.87%
Won Lane33.58%
AnkerDirect32.95%
iXCC32.90%
Wordery USA32.66%
Perfect shopping32.04%
Supershieldz31.88%
AlizonTech31.38%
E2E30.87%
J&D Tech30.59%
Zeagoo30.27%
Sparin29.67%
Wiki Deals29.58%
Brandline29.41%
big_river_books29.24%
KD Brands28.80%
Sports Research28.66%
Luxor Investments28.64%
HealthWorks28.62%
Etekcity28.50%
Designer Habitat27.83%
SEVESTO27.72%
Mr.Shield27.65%
DBROTH27.28%
TheComfortZone27.01%
DogCollars26.82%
Alpine Swiss Store26.63%
Innovaa Inc.26.31%
VicTsingDirect26.30%
Sentey26.08%
U-geek25.88%
Avantek25.59%
Art Naturals25.51%
Super Deal25.42%
The Mega Deals24.98%
OneBigOutlet24.75%
Innovative World24.73%
LinenSpa24.48%
Evocel24.28%
Intelligent Beauty Supply24.22%
Preferred Mart24.17%
iSave24.09%
Fabric.com24.01%
Duduma Sunglasses24.00%
OMOTON Mall23.94%
NetRush23.87%
Peltz Shoes23.87%
Hawking Books23.71%
Bayite23.63%
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Juozas "Joe" Kaziuk─Śnas

Founder of Marketplace Pulse, Joe wears multiple hats in the management of Marketplace Pulse, including writing most of the articles. Based in New York City. Advisor to other startups and entrepreneurs. Occasional speaker at conferences.

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