Amazon Retail Cloud
Why does Amazon Basics exist? The difference between what Amazon could be making, and what they do make today is why this is interesting. In fact, that difference is why Amazon Basics is not the play it appears to be.
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The Channel Shapes What Is Bought
People do not shop the same on Amazon as on eBay, nor on eBay as in small websites, and neither in small websites as in retail shops. And so people do not buy exactly the same things on Amazon as they do elsewhere.
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Amazon-Native Brands
“There is this erosion of what it means to be a traditional consumer product brand. Amazon is becoming something like the umbrella brand, the only brand that matters.” If true, one should be building a brand which embraces this.
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Amazon's Drones
What Amazon likes to talk about are rarely the things which matter. Instead Amazon is playing poker by only revealing the hints it wants you to see. Amazon's drones is a head fake.
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China Is a Third of Amazon Marketplace
Physical goods are rarely made in the US. Often the country of origin is China. China has been exporting goods to the US for decades, but now Chinese manufacturers want to sell direct-to-consumer. Marketplaces like Amazon are a perfect avenue.
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Can You Trust a Product Review on Amazon
Nothing describes the Amazon product reviews problem as well as Goodhart's law: when a measure becomes a target, it ceases to be a good measure.
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What Is a Brand in the Age of Amazon
Putting aside the thousands of private-label brands, which are rarely more than a logo glued to an existing product, there are true new products being created for the Amazon market. They are often born from the data and insights on Amazon, and are digitally-native on Amazon alone. They don't involve retailers, they don't sell anywhere else - all they do is play the Amazon game really well.
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The Myth of Amazon Copying Best-Seller Products
Many think that successful products on Amazon are inevitably going to get copied by Amazon since it has unlimited access to data on each product's performance. This is a complete myth. Since January AmazonBasics has grown by 475 products. From 873 in January, to 1,348 in October.
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One Third of US E-Commerce Comes from Marketplaces
According to new estimates from eMarketer, Amazon will own about 44 cents out of every e-commerce dollar spent in the US this year, up from 38 cents the previous year. What's interesting in this, outside of Amazon being the leader, is that that marketplaces are the biggest contributor to US e-commerce.
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Venture Capital Wants a Piece of Amazon Marketplace
Historically Amazon and eBay sellers were born out of bootstrapping. Same happened in the supporting market. But increasingly so we started to notice venture-backed businesses make moves in the market. Both as sellers, and as solution providers to other sellers.
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