Et tu, Amazon Buy Box?
The Buy Box is as old as the Amazon marketplace and is built on a core principle which has survived for decades - many sellers can source the same product. But today the Buy Box sounds increasingly less relevant.
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Join Us at Private Label Pulse 2018
Private Label Pulse is a one-day event where we discuss strategies used by the top performing private label sellers. This August 21st in New York City we'll explore how to grow on Amazon.
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Where AmazonBasics is Winning
AmazonBasics private label brand is getting better at both launching successful products and expanding to more categories. One of the AmazonBasics products is in the Top 100 in 170 categories, up from 150 four months ago. 725 different AmazonBasics products are in the Top 100 in any category, up from 550.
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Amazon Is the New Canal Street
Unlike the Canal Street where locals and tourists walking by are fully aware that they are buying a fake handbag, on Amazon the consumer is lost.
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Wish Is a Counterexample
The future of commerce is not just direct-to-consumer, as it is not just cheap stuff from China. There is going to be more sunglasses sold by future Warby Parkers, just like there will be more $2 sunglasses sold directly from China.
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Sellers From China Are Getting Better
In two years the number of successful sellers from China on the Amazon marketplace has doubled. 36% of the top sellers are now based in China, up from 15% two years ago.
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Amazon Seller Retention
Half of the top Amazon.com sellers were also top sellers two years ago. Despite the growing competition, increasing Amazon fees, and new trends like private label taking over the market, they are still at the top.
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If Anyone Can Build a Brand, Everyone Will
Retail didn’t change. But now everyone can be in it. Becoming a retailer is a matter of creating a Shopify store or joining the Amazon marketplace. Becoming a brand is a matter of finding the right product on AliExpress.
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Most Things Most People Want Are on Amazon
Amazon is not ignorant or evil, it is economical. It built a shopping experience fit for most people and for most products.
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Death of Supply-Driven Retail
The growth of the internet and Amazon is fundamentally changing retail. The mechanics of retail of the past are no longer the monopoly - consumers have flocked online because it showed a different way of shopping. That way is making brands listen, and retailers compete with each other.
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