Software aggregators focused on Amazon seller tools are securing nine-figure exits. In contrast, brand aggregators continue massive layoffs, with Carbon6's recent $210 million sale to SPS Commerce validating the software model's superior resilience.
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In 2024, Chinese sellers made up nearly half of the new sellers added to Walmart's marketplace, accelerating the platform's transformation into yet another channel dominated by Chinese merchants.
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Amazon's third-party sellers accounted for an all-time high of 62% of units sold in Q4 2024, though this is more by Amazon's design than sellers' dominance.
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China-based e-commerce platforms built multi-billion dollar businesses by exploiting a customs loophole. That loophole – Section 321 'de minimis' thresholds – is now closed, and with it, the current era of ultra-cheap direct-from-China retail.
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Amazon Haul is offering its deepest discounts yet, with some items reaching up to 90% off through layered promotions, as Amazon continues aggressive subsidization despite the looming changes to the de minimis import threshold.
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In 2024 — again — nearly a million new sellers joined the Amazon marketplace. There is no shortage of interest despite Amazon’s slower growth, increasing competition, and more complex rules to achieve profitability.
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In 2024, China-based sellers increased their market share to more than 50% on Amazon.
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In 2024, Amazon again had a record-breaking year despite growing criticism from workers, sellers, governments, and shoppers.
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TikTok Shop will sell roughly $8 billion in goods this year. It is set to get banned in January, along with the rest of TikTok. With it, social commerce will disappear, too.
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The seventh edition of the Year in Review report condenses the topics explored on Marketplace Pulse in 2024.
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