Foreign Sellers Outnumber the US on Walmart
Sellers from China, India, Canada, and the U.K. outnumbered the U.S. on the Walmart marketplace over the past year.
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Buy With Prime Sees Little Adoption a Year In
Only low hundreds of brands adopted Buy with Prime a year after Amazon introduced the fulfillment and checkout service in April 2022.
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Amazon’s Fastest Growing Markets
Brazil, Mexico, and Australia are Amazon's fastest-growing markets. Amazon's web traffic has nearly tripled in Brazil in three years, and in Mexico and Australia, it more than doubled.
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Top Amazon Sellers' Longevity
Many of the top Amazon third-party sellers have been at the top for nearly a decade. They persevered despite growing competition, increasing fees, and other headwinds.
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Amazon Made Sales Data Public
Amazon has made approximate sales for each product public on its website and app. The new metric is social proof that helps popular products stand out.
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Made, Sold, and Marketed by China
First, “Made in China.” Retailers went to China to outsource manufacturing. Second, it was “Sold by China.” Chinese manufacturers sold through Amazon. Now, third, “Marketed by China.” Chinese companies are running vertically integrated retailers.
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Target’s Curated Marketplace Turns Four
Four years since its launch, Target's third-party marketplace has just 650 sellers. Target only accepts carefully selected sellers; thus, its marketplace remains the most coveted.
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E-Commerce Winners and Losers in 2022
Shein and Shopify were the biggest e-commerce winners in 2022. Their sales are still significantly above pre-pandemic levels too. Etsy was strong, Walmart with Amazon did okay, and eBay struggled the most.
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Amazon Takes a 50% Cut of Sellers' Revenue
Amazon is pocketing more than 50% of sellers' revenue - up from 40% five years ago. Sellers are paying more because Amazon has increased fulfillment fees and made spending on advertising unavoidable.
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Shein Marketplace Is Coming to the U.S.
Shein will likely launch a marketplace in the U.S. after testing the model in Brazil and Mexico. The number one most-downloaded shopping app in the world is expanding beyond fashion and local manufacturers in China.
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