Jeff Bezos, CEO of Amazon, became the richest person in the world after Amazon's Q3 results beat expectations sending the stock 7% higher in after-hours trading. Third-party sales continue to grow faster than Amazon's own retail.
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Many think that successful products on Amazon are inevitably going to get copied by Amazon since it has unlimited access to data on each product's performance. This is a complete myth. Since January AmazonBasics has grown by 475 products. From 873 in January, to 1,348 in October.
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According to new estimates from eMarketer, Amazon will own about 44 cents out of every e-commerce dollar spent in the US this year, up from 38 cents the previous year. What's interesting in this, outside of Amazon being the leader, is that that marketplaces are the biggest contributor to US e-commerce.
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Amazon Handmade was launched in October 2015, exactly two years ago. The products on Amazon Handmade are listed by 13,547 sellers based on our research. Compared to 1,003,822 sellers with products listed on Etsy. If all Amazon Handmade sellers were one seller, the number of seller feedback reviews received by it would make that seller the number one seller on Amazon.com marketplace.
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In the last quarter PayPal transactions volume associated with eBay represented 13.5% of the total, compared to 16% last year, and 20% two years ago. Since the companies split in July 2015 the volume of transactions from eBay has increased, but PayPal has been able to grow in other areas beyond that.
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eBay 2017 Q3 financial results were released last night. eBay marketplaces delivered $20.5 billion of GMV, up 8.5%, the fastest it's been in over three years. But the financial results are not as interesting as the long-term changes eBay is making to stay relevant.
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After launching the electronics category which offers televisions, cell phones and laptops, the Amazon Brazil marketplace overnight added 300 new sellers. Launched in 2012 as a Kindle store, Amazon Brazil opened a marketplace for third-party sellers in April. Since then the marketplace grew to just over 1,400 sellers.
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Last week Walmart held the annual Investment Community Meeting. The most interesting was Marc Lore's presentation as he shared new insight into their e-commerce operations.
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"There are currently more than 2 million sellers on Amazon worldwide" is the most common description of the Amazon Marketplace. However not only is it not true this figure is also irrelevant. We estimate that 25% of Gross Merchandise Volume (GMV) on Amazon.com marketplace is through just top 1,000 sellers.
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Last week Walmart passed the milestone of 15,000 Walmart marketplace sellers. On average a seller has 2,550 products listed for sale. And yet it is hard to know what any of these mean in terms of the potential of the marketplace since none of these figures are performance related.
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