Longterm success of Amazon, or any other platform for that matter, lies on its ability to make brands like it. Not one likes it today. Brands don't want to be on Amazon so bad they needed to have the European Court of Justice step in.
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Putting aside the thousands of private-label brands, which are rarely more than a logo glued to an existing product, there are true new products being created for the Amazon market. They are often born from the data and insights on Amazon, and are digitally-native on Amazon alone. They don't involve retailers, they don't sell anywhere else - all they do is play the Amazon game really well.
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After much anticipation Amazon has quietly launched in Australia. This makes it the 13th marketplace. 24 hours after the launch the Amazon Australia marketplace has already grown to more than 2,000 sellers.
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So far this year 1,001,210 new sellers joined all twelve Amazon marketplaces. This equals to 2,997 new sellers every day, or 124 every hour, or even 2 every minute.
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"Cyber Monday 2017 was the biggest day ever for sellers on Amazon. From Thanksgiving to Monday, customers ordered nearly 140 million units from small businesses and entrepreneurs." - Jeff Wilke, CEO of Amazon Worldwide Consumer.
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Singles Day shopping event in China, which happens every year on November 11th, is like no other shopping event. In fact, it is the largest shopping event in the world. Many times larger than the Black Friday and Cyber Monday combined are in the US.
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It would be interesting to ask how many people inside Walmart, and Amazon have used, and understand Snapchat. And by induction how many understand the people who do. Because the new generation, for whom Snapchat is the most used app, will be shopping differently. There is not going be innovation in e-commerce if the people building it don't understand their users.
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In 2017 Q3 Mercado Libre's Gross Merchandise Volume (GMV) for the first time surpassed the $3 billion mark, reaching $3,075.3 million dollars. Up by 50.7% from the same quarter a year before.
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Jeff Bezos, CEO of Amazon, became the richest person in the world after Amazon's Q3 results beat expectations sending the stock 7% higher in after-hours trading. Third-party sales continue to grow faster than Amazon's own retail.
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Many think that successful products on Amazon are inevitably going to get copied by Amazon since it has unlimited access to data on each product's performance. This is a complete myth. Since January AmazonBasics has grown by 475 products. From 873 in January, to 1,348 in October.
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