Largest electronics retailer in China GOME joins Amazon China marketplace

Amazon China and GOME announced a partnership in which GOME will start selling on The store can be found here 国美电器-北京旗舰店 (重庆国美华尚商贸有限公司).

GOME Electrical Appliances Holding Limited

GOME Electrical Appliances Holding Limited was founded in Beijing in 1983. They currently have 1,800 brick-and-mortar stores in China. It’s one of the oldest and largest electronics retailers in China and Honk Kong. In 2015 GOME’s yearly revenue reached close to $10 billion. To keep that in perspective, Amazon’s yearly revenue is $100 billion, thus GOME had tremendous sales.

We have been tracking the Amazon China marketplace for a while now, and it’s definitely one of the smallest Amazon’s marketplaces. Yet China is arguably the most important ecommerce market to win so we are expecting continuing effort from Amazon in building relationships with established local companies.

It is being reported that the official GOME flagship store on Amazon China will gradually have over 70 brands with more than 5,000 different products. Eventually it will have offers for virtually all types of electronics, including consumer electronics and home appliances. At the time of writing 国美电器-北京旗舰店 (重庆国美华尚商贸有限公司) already has over 1000 products listed.

Official announcement in Chinese:


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Juozas Kaziukėnas

Founder of Marketplace Pulse, Juozas wears multiple hats in the management of Marketplace Pulse, including writing most of the articles. Based in New York City. Advisor to other startups and entrepreneurs. Occasional speaker at conferences.

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