Marketplace in China

Amazon China (Chinese: 亚马逊中国), formerly (卓越网) and Joyo Amazon (卓越亚马逊), is a Chinese shopping website located in Beijing. It was acquired by in 2004. Since 2011 it is known as Amazon China. Marketplace is Amazon's fixed-price online marketplace which enables sellers to offer new and used items alongside Amazon's regular offerings. Customers can buy those items directly from third-party sellers.

521 new sellers this year

So far this year 521 sellers joined the marketplace. This equals to 6 new sellers every day. During the last month alone 171 new sellers joined. However this is less than on other months this year.

4,009 sellers have products listed for sale

There are 4,009 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 951 sellers received a feedback review in a month. However during past 12 months 3,722 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

8% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 8% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in China, as it enables international sellers to offer the same two-day shipping guarantee.

On average 148 products listed by sellers using FBA

On average a seller has 1,362 products listed for sale. Those who use FBA have 148 products listed on average, less than those who don't use FBA at 1,466 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in 家用,12 category

1% of the top sellers have their main category as 家用,12. Other popular categories are 家用,14, 家用,16, and 家用,15. Top Categories has the full list of top categories.

5,226 feedback reviews in a month

All sellers received a total of 5,226 feedback reviews in a month. Top sellers accounted for 100% of that. During the last 12 months on average 9,361 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.

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