Amazon.cn (Chinese: 亚马逊中国), formerly Joyo.com (卓越网) and Joyo Amazon (卓越亚马逊), is a Chinese shopping website located in Beijing. It was acquired by Amazon.com in 2004. Since 2011 it is known as Amazon China. Amazon.cn Marketplace is Amazon's fixed-price online marketplace which enables sellers to offer new and used items alongside Amazon's regular offerings. Customers can buy those items directly from third-party sellers.
1,909 new sellers this year, 6 per day
So far this year 1,909 sellers joined the Amazon.cn marketplace.
This equals to 6 new sellers every day.
During the last month alone 144 new sellers joined. However this is less than on other months this year.
5,460 sellers have products listed for sale
There are 5,460 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive.
That's why only 1,142 sellers received a feedback review in a month.
However during past 12 months 3,802 sellers received at least one feedback review.
These three figures combined illustrate the size of the active sellers pool of the marketplace.
6% of sellers use Fulfillment by Amazon (FBA)
Fulfillment by Amazon (FBA) is used by 9% of the top 100 sellers, 9% of the top 1,000 sellers, and 6% of the top 10,000 sellers.
Thanks to FBA many of the sellers on Amazon.cn marketplace are not based in China, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 63 products listed by sellers using FBA vs. 1,096 by those who don't
On average a seller has 1,029 products listed for sale.
Those who use FBA have 63 products listed on average, much less than those who don't use FBA at 1,096 products listed.
This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon.
This is further explored in the products listed by Amazon sellers report.
Most sellers sell in 家用,12 category
1% of the top sellers have their main category as 家用,12.
Other popular categories are 家用,16 at 1%, 家用,10 at 1%, and 家用,13 at 1%.
Top Amazon.cn Categories has the full list of top categories.
7,939 feedback reviews in a month
All sellers received a total of 7,939 feedback reviews in a month. Top sellers accounted for 100% of that. During the last 12 months on average 9,144 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.cn sellers.
北发图书网旗舰店 (北京北发电子商务股份有限公司) with 17% feedback increase at the top of trending sellers list