Fastest Growing Amazon.com Sellers October 2016 Report

October is all about Halloween. 7 out of the TOP 10 sellers are selling costumes: HappyYoung, Masquerade Halloween, BuyCostumes, HalloweenCostumes, elope, Inc, BlockBusterCostumes, and BlockBusterCostumes.

Compared to last October we are seeing a big shift in selling. Last year big sellers were able to participate in Halloween sales, however this year it is all about smaller sellers. The marketplace is shifting from massive retailers selling every brand possible, to small sellers focused on a few brands or manufacturers selling their own products. For example elope, Inc products used to be sold by many sellers, but now they are handling their own presence online.

It is nice to see Exploding Kittens back growing. They were the best performing seller during Prime Day, but this time they are capturing Halloween sales.

Outside of Halloween buying October was a slow month. There were more sellers with shrinking sellers than growth. This was mosly due to books sales slowing down after August/September school preparation.

We reported that for the first time 50% of Amazon Sales Are from Marketplace Sellers. Meaning that the marketplace is growing and also expanding horizontally - more small sellers.

We used feedback growth as a method to estimate how much a seller has been able to grow their sales. Feedback growth is calculated by comparing feedback ratings amount on October 1st and October 31st. The table below is top 100 sellers ranked by the growth rate.

Click here to read the previous September 2016 Report.

SellerGrowth
HappyYoung562.04%
Masquerade Halloween494.65%
BargainsTODAY298.70%
BuyCostumes264.96%
HalloweenCostumes262.97%
elope, Inc188.78%
BONGEEK STORE154.93%
RTIC148.94%
BlockBusterCostumes134.68%
Best Costume & Toy Deals132.30%
A-Prime Sales121.12%
TV Store Online106.41%
Pre-Holiday Sale! (Best Sellers.)93.55%
seasonwide90.23%
Frustration Free Solutions89.44%
Cowabunga Co.82.36%
CellBee78.99%
7th Avenue Store70.37%
Sunshade King66.85%
Lyfe eSsentialz65.00%
West Distribution61.43%
giggil54.68%
Exploding Kittens52.55%
X-Doria51.21%
Sahara Case50.73%
Toynk Toys50.51%
Lowest Price $49.55%
Leveret46.67%
Rose Equipment45.45%
Legendary Whitetails43.88%
Robert Wayne Footwear38.75%
Same Day Supply Inc37.95%
Supply Chain Direct37.80%
American Delivery Service37.63%
Shoe Brands USA36.46%
newtownvideos33.80%
Theo&Cleo33.33%
melisasandy32.78%
Divine LEDs28.88%
Kids To discover28.28%
Luvvitt27.75%
BEGUM927.36%
VIV Collection26.13%
OZ Medical Supply25.98%
4Es Novelty25.00%
-Supermart24.55%
Fintie24.40%
JAF GIFTS22.85%
Titan Distributors22.45%
Creative ACC, INC22.09%
ClothingShopOnline21.91%
Caseology®20.66%
Fashion Unique20.31%
E Depot Express19.23%
Assurant Solutions18.89%
Seller1ON118.68%
Wayfair17.85%
Retrofacts17.06%
AnsiweeDirect16.82%
Orient Originals16.09%
GizmosForLife15.68%
Iconik Direct15.38%
H2H15.14%
OSO1O14.98%
7desk14.77%
ToBeInStyle13.86%
NYfashion101, Inc.13.82%
Great Price Fast Service13.28%
BuyDBest Inc.13.11%
jason_kurt12.99%
Paragon Stores12.46%
PublixBooks12.16%
bookbazaars11.88%
TechMatte11.87%
MayaBeauty11.76%
PowerBear LLC11.69%
Bingo E-commerce Co.,Ltd11.50%
Crenstone11.36%
TheJungleStore11.31%
PattyBoutik11.11%
hawthorne_academic10.78%
Local Battery10.71%
The Home Shopping Concierge10.09%
Green Web Inc9.02%
Fresh Roasted Coffee LLC.8.76%
MARY'S MARKET8.75%
LOCK AND LOVE8.33%
Top Shelf Barber Supplies7.82%
ZENBOOKSTORE7.61%
Your Party Delivered7.44%
Juvo+6.82%
Video & Audio Center6.08%
Joy of Giving5.69%
Guilty Shoes5.50%
partsam5.28%
booksforgoodwillgetjobs5.19%
ShoeMetro5.16%
Second City Books4.94%
Rock Ridge Sales, Inc4.21%
Stuff4Craft4.17%
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Juozas "Joe" KaziukÄ—nas

Founder of Marketplace Pulse, Joe wears multiple hats in the management of Marketplace Pulse, including writing most of the articles. Based in New York City. Advisor to other startups and entrepreneurs. Occasional speaker at conferences.

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