Fastest Growing Amazon.com Sellers, December 2015 Report

While November was somewhat of a slow month for a lot of retailers in the USA, December finished the year very strong. Christmas continues to be most important month of the year and this year was no different. No big surprise - a lot of Toy companies had their best month as parents looked for Christmas presents online.

Amazon reported that they had their biggest holiday season ever, in their 21-year history. Worth noting that more than 70% of sales were done using mobile devices.

Congratulations to Toys US becoming the fastest growing seller of December. Very strong performance, especially given the fact that they do not use the Fulfillment by Amazon network so many other big sellers use. Even with Prime membership base growing quickly, there are still a lot of opportunities for sellers to grow using their own infrastructure.

Cards Against Humanity, LLC while already being a very successful seller, managed to grow almost 4x in December. All thanks to their card game being a very popular gift for Christmas. It’s hard to copy their success, without having a product that strong, but Cards Against Humanity showcases the possibilities of being both the manufacturer and the retailer, and completely owning the market.

It’s hard to ignore the stellar performance by Amazon.com giants: Fintie, ToysNGamesEtc, Avalanche Brands and Etailz. All had great holiday season sales and achieved impressive growth. Keep in mind that those sellers are constantly at the top of the list of the biggest sellers overall, so seeing them increase their sales beyond that is exciting. For smaller sellers it means there is no ceiling for growth.

With most sellers having their best month of the year, not all enjoyed the success. Shockingly 90 Degree By Reflex had a dreadful month, having a decrease in sales by 65%, while being the fastest growing seller in our last month’s report. Keeping the growth momentum going is not an easy task, so we wish them a strong 2016.

We used feedback as a way to estimate how much sales has the seller been able to gain. But instead of looking at what everyones’ feedback was at the end of the month, we calculated the change in feedback throughout December. The table below is top 100 sellers ranked by the growth rate.

Click here to read the previous November 2015 Report.

SellerGrowth
Toys US583.45%
Beaux Bijoux406.98%
Running Crow Toys388.39%
iRULU371.75%
KingSize361.97%
His & Her353.25%
Robert Wayne Footwear335.54%
ToysOnEarth323.10%
LuckLED320.96%
Campus Colors319.38%
Games From Dan310.81%
JAF GIFTS309.93%
YoYo.com302.34%
Corydor298.04%
Kooky Toys282.88%
Cards Against Humanity, LLC281.82%
Prestige Wurldwide276.61%
Emily Rose Doll Clothes274.74%
NessKo Imports265.82%
Pro Ebiz257.89%
GadgetBasket254.87%
VTechkids : The Official VTech Toys Store246.48%
Doll-Clothes, by My Doll's Life243.11%
Champions On Display239.05%
Anchor*Media238.55%
GoCalendars236.87%
Warmen Gloves236.07%
Relevant Gifts235.49%
Crystal Deals234.21%
The Gaming Broker (US Seller)232.44%
Crazy Dog Tshirts230.99%
STL PRO, Inc.230.59%
Matty's Toy Stop226.61%
Glotechautomotive223.98%
NVie Designs222.71%
Tee stars222.08%
ONLYWHOLESALE220.80%
Christmas Central219.51%
USA Toyz217.92%
Bison Lake Trading Company216.23%
The Source Group212.06%
ThisWear210.81%
Bluedio209.41%
Ty Store207.93%
Alexander Del Rossa207.21%
BestChoiceproducts206.16%
Universal Direct Brands204.61%
NYC Electronics203.36%
Makeup & Gift shop198.00%
Brookstone194.31%
Amazing Plush192.16%
Toystop187.40%
What America Buys187.27%
GrandmasGiftware183.98%
WolVol183.82%
senlips light bar181.17%
Warrantech175.71%
i-UniK175.12%
Sharp Gear174.51%
Island In The Sun174.16%
DealTavern173.67%
GemStoneKing169.44%
Under Armour169.24%
Delaware168.55%
Fan Treasures168.50%
Amazing Deals Online168.42%
Home-Complete165.57%
Vermont Christmas Co164.42%
Kidz Kupboard163.42%
Hitgaming Video Games162.86%
Pick-N-Save!161.54%
Legendary Whitetails161.05%
Holy Stone®157.06%
shophydra154.96%
Seven Times Six154.29%
Crenstone154.17%
Direct Sales Online153.55%
NEWSTYLE Direct153.43%
CharacterUSA152.90%
DKNIGHT INC151.97%
X-Button Games151.84%
Backcountry151.51%
DataVision Computer Video149.73%
Oak Leaf LLC149.37%
OrangeOnions147.68%
WorldWide Distributors147.13%
sportswarehouse144.89%
Fashion For Play144.14%
ENTHER144.00%
Sincerely Hers143.45%
Knockout Novelties, Inc.143.40%
Collectibles of the Game142.66%
ToySupercenter142.60%
Addis Books142.53%
Sheplers142.47%
Scarleton141.46%
Mr. Nice Toy140.47%
Gift, Toys and Party Favors139.22%
Cjicollectibles, LLC134.99%
Mounting Dream133.39%
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Juozas "Joe" Kaziuk─Śnas

Founder of Marketplace Pulse, Joe wears multiple hats in the management of Marketplace Pulse, including writing most of the articles. Based in New York City. Advisor to other startups and entrepreneurs. Occasional speaker at conferences.

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