Amazon Paid Units Growth

Amazon defines "WW paid units -- Y/Y growth" as:

Physical and digital units sold (net of returns and cancellations) by us and sellers in our stores as well as Amazon-owned items sold in other stores. Units sold are paid units and do not include units associated with AWS, certain acquisitions, certain subscriptions, rental businesses, or advertising businesses, or Amazon gift cards.

Last reported quarter 2023 Q4 it was 12.0%, up by 50% year-over-year from 8.0%.

Amazon Paid Units Growth 2003-2023

Get Data-Driven Insights About Online Retail