Amazon defines this as:
Includes sales of advertising services to sellers, vendors, publishers, authors, and others, through programs such as sponsored ads, display, and video advertising.
Last reported quarter 2026 Q1 it was $17.24 billion, up by 24% year-over-year from $13.92 billion. From $56.22 billion in 2024 it increased by 22% to $68.63 billion in 2025.