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If Anyone Can Build a Brand, Everyone Will

If Anyone Can Build a Brand, Everyone Will

Retail didn’t change. But now everyone can be in it. Becoming a retailer is a matter of creating a Shopify store or joining the Amazon marketplace. Becoming a brand is a matter of finding the right product on AliExpress.

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Amazon Retail Cloud

Amazon Retail Cloud

Why does Amazon Basics exist? The difference between what Amazon could be making, and what they do make today is why this is interesting. In fact, that difference is why Amazon Basics is not the play it appears to be.

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