Fastest Growing Amazon.com Sellers November 2016 Report

Fastest Growing Amazon.com Sellers November 2016 Report

Amazon News

This is it, the year is almost over and retailers are hoping to capture the last few weeks before Christmas. Overall November has been a growth month, with many sellers improving their sales. For many sellers November results is a good indication how well they will do in December, the most important month in retail.

November had Black Friday and Cyber Monday as part of 5-day long shopping weekend, this year Amazon sellers generated over $1 billion sales based on our estimate that Amazon captured 25% or more of all online sales during the long weekend.

In October it was all about Halloween, but it immediately switched to Christmas gifts buying once the month was over. Sellers like JAF GIFTS or Christmas Central are first to have massive growth because of it. Or Cards Against Humanity, LLC which sells only a dozen products, but always has a surge before Christmas.

We expect the upcoming December list to be dominated by Christmas sales. The first three weeks of December are key before it is too late to ship products in time for Christmas.

The trend we are noticing is sellers focused on a specific category of products, like Christmas gifts, having the best pricing and products. Big sellers with thousands of brands are having a hard time competing with so many niche sellers. Amazon built the marketplace because it realized that it can never have as many good deals as thousands of smaller retailers could achieve, now years later big sellers are growing so large that the cycle is repeating with new small sellers taking their sales.

We used feedback growth as a method to estimate how much a seller has been able to grow their sales. Feedback growth is calculated by comparing feedback ratings amount on November 1st and November 30th. The table below is top 100 sellers ranked by the growth rate.

Click here to read the previous October 2016 Report.

SellerGrowth
JAF GIFTS226.26%
Christmas Central152.16%
katiesbookstore142.69%
VTechkids: The Official VTech Toys Store133.44%
Jenson Books Inc125.28%
Kohree120.79%
i-Tronics109.77%
Liberty Imports99.85%
BestChoiceproducts85.82%
CellBee85.18%
KimOutlet80.81%
Sincerely Hers80.28%
OxKom73.98%
Alpine Swiss Store65.77%
Cards Against Humanity, LLC64.59%
aSavings64.52%
Alexander Del Rossa64.44%
Legendary Whitetails60.93%
GrandmasGiftware56.62%
VitaminLife56.30%
Entronik55.10%
OEM Battery Supply54.96%
Asurion, LLC54.48%
Wiki Deals54.46%
SEVESTO53.89%
NG, Inc.53.26%
Cambridge Soundworks52.83%
EpicCo52.79%
Bealls Florida51.77%
Preferred Mart51.15%
jason_kurt50.83%
Battery Superstore50.43%
Tech Vendor48.56%
Expedited Warehouse48.55%
westcoastmedia47.17%
MMP Living46.71%
PlumStruck46.01%
DOMU Brands LLC44.83%
EverydayAutoParts44.39%
Collections Etc44.33%
TCP Global Corp42.69%
VIV Collection41.74%
Wordery USA40.60%
MightySilver40.35%
Penny Lane Gifts40.14%
Park Slope Outlet40.06%
Fun Stuff For Sale39.75%
Ecolife Technologies39.74%
BEGUM939.48%
Solo Enterprises38.50%
Efficient Distributor38.37%
COCO-VISION37.91%
The Home Shopping Concierge37.62%
Basic Batteries & Deals37.35%
SOUTHWEST MEDIA36.97%
Off Price Books36.60%
topshoesUS36.06%
Innovative World35.86%
Toynk Toys35.78%
EBL official35.64%
Zappos Retail, Inc.35.49%
Just Love Fashion35.48%
CherryCreekBooks35.30%
Top Shelf Barber Supplies35.24%
1byone Products Inc.35.22%
FFB Direct34.76%
Miles Kimball Company34.28%
Two Thumbs Up33.79%
Perella's33.51%
River Colony Trading32.46%
Ohuhu Direct32.22%
DailyVita32.14%
Hyperikon32.08%
MayaBeauty31.99%
Cambridge Select31.76%
One Way Pet31.07%
Etekcity31.04%
Juvo+31.00%
WishingUWell31.00%
88 Market Street30.96%
Zhou Nutrition30.90%
Ubiquitty30.73%
momox com30.66%
Pembroke Street International, LLC30.25%
Our Pampered Home30.07%
Surplus DVD Source29.92%
Beach Camera Same Day Shipping29.55%
SquareTrade, Inc.29.29%
StarTOP29.23%
YellowHammerBooks29.23%
eBags28.70%
Housing Works Bookstore Cafe28.44%
BestBullySticks28.28%
Cavalier Wholesale28.20%
TV Store Online28.13%
Outlet Promotions27.83%
Wholesale Craft Outlet27.74%
Common Cents Distributors27.58%
Prime Time Commerce27.57%
UGREEN GROUP LIMITED27.19%
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