Out of nowhere came Wildcat Electronics and managed to jump from being a new seller to having solid sales in just a month. Look at that 3500% growth! We couldn’t easily figure out how did they manage to achieve this, but it’s a big win for Fulfilled by Amazon (FBA) program as Wildcat Electronics and other top sellers this month are all using it for their sales.
Another company we wanted to highlight is Pure Body Naturals. Similar to Punch Skin Care which performed the best in February report, Pure Body Naturals saw a great increase in sales while focusing on their own niche of products. It’s a trend we are starting to see pretty often - retailers and brands coming to Amazon after having built their business elsewhere.
On the other end of the spectrum Avalanche Brands saw a decrease in sales of -18%, a substantial change in performance considering they are consistently one of the TOP 3 sellers overall. However they are not alone - River Colony Trading (previously known as ToysNGamesEtc) also suffered a -20% slow down. Both Avalanche Brands and River Colony Trading are some of the oldest, biggest and most established sellers on the Amazon.com marketplace. We’ll see in the future months if they are able to recover.
We used feedback as a way to estimate how much sales has the seller been able to gain. But instead of looking at what everyones’ feedback was at the end of the month, we calculated the change in feedback throughout March. The table below is top 100 sellers ranked by the growth rate.
Click here to read the previous February 2016 Report.