As we reported in the Amazon vs eBay 2015 Q4 financial reports compared, Amazon had a very strong end of the year and the whole of 2015. They reported to have generated sales of $35.7 billion in Q4 alone, while at the same time third party merchant sales accounted to almost 50% of that. We at Marketplace Pulse focus on third party merchants which consist of small one-person retail operations to large corporations.
January had a lot of new faces like Sky Organics, RockCityBooks and USA DEFENDER. Our congratulations goes to Sky Organics for being the fastest growing seller in January, but also for achieving this by selling handmade products. As they describe it themselves:
SkyOrganics products are always handcrafted in small batches with ethical ingredients, love, and integrity. We never test our products or ingredients on animals. Each product is packed full of healing, nourishing, and beneficial organic ingredients found in nature, from the earth, including wild-harvested and artisanal ingredients. Our ingredients are only sourced from highly reputable, all-natural organic artisanal farms, which practice and incorporate responsible work ethics and pesticide free environment.
On a different side of the spectrum Jenson Online Inc who primarily sell books had an incredible January and joined the TOP 10 sellers overall list. They were a big seller to start, consistently being in the TOP 100, yet managed to go beyond that and join the most exclusive list of sellers.
Some of those large sellers who benefited the most in December selling toy and other gift-ready merchandise, saw their sales shrink 5-25% percent with Christmas over. For example Quidsi Retail LLC saw a slowdown of -33%, unfortunately one of the largest amongst all sellers.
We used feedback as a way to estimate how much sales has the seller been able to gain. But instead of looking at what everyones’ feedback was at the end of the month, we calculated the change in feedback throughout January. The table below is top 100 sellers ranked by the growth rate.
Click here to read the previous December 2015 Report.