Etsy Shops from Nearly Every Country in the World, US Makes up 75%

Etsy News

English-speaking countries make up most of the list, with US shops at 75% of total shops, followed by United Kingdom, Canada, and Australia. Since launch in 2005, 11 years ago, Etsy has been most visible there, however as it grew bigger and as international shipping got easier and more affordable many more sellers joined the platform.

Etsy International

10% of Etsy shops are from all over the world. From Europe with Ireland or Bulgaria, to Asia with South Korea or Singapore, or even Jordan, to Africa with South Africa or Ghana, to South America with Puerto Rico or Brazil, to Australia or New Zealand. There are even shops from Antarctica. Practically every country in the world is participating on Etsy, creating what has to be the most diverse offering of products.

Many of these shops offer international shipping, so Etsy is uniquely positioned as a global marketplace. There has been changes over the years to the search algorithm affecting how international shops are displayed, often negatively affecting shops far away from the buyer. There isn't much clarity how Etsy decides which shops to put at the top of the list, but there is no doubt that for international shops it's harder to compete with US-based ones both because of the algorithm, and because shipping price is unavoidably going to be greater.

There was even a petition titled "Etsy Sellers for a Fair Etsy Global Marketplace" signed by over 5,000 Etsy shops. The core message was:

On October 16th Etsy announced new local shopping experience in UK and Australia by giving preference to local sellers in Etsy search results. Etsy sellers all over the world are feeling the impact in sales and views from this new search algorithm change. We call on Etsy to remove the new local search preference algorithm and make Etsy once again a fair global marketplace.

Other marketplaces like Amazon or Ebay have separate marketplaces for international audiences, but they don't cover many countries so many customers choose to shop around on for example Amazon even if they are not operating a website in their country. They end up being faced with having to figure out which sellers offer international shipping. Etsy instead has one website, with languages available for translation, but that means that a shop has immediate access to a global audience without having to operate in multiple versions of the same marketplace.

Here are the Top 100 countries on Etsy. We analyzed all shops with products on sale, of which there are close to a million.

CountryShops
United States731,823
United Kingdom69,932
Canada37,825
Australia22,215
France10,865
Italy8,475
Germany7,533
Spain6,669
Russia5,839
Ukraine5,620
The Netherlands5,109
Israel4,258
Poland3,093
Greece3,032
Thailand2,630
Ireland2,538
Latvia2,400
Bulgaria2,396
Turkey2,135
China2,043
India1,930
Lithuania1,863
Hong Kong1,821
New Zealand1,789
Sweden1,351
Mexico1,346
Japan1,336
Singapore1,333
Portugal1,308
Belgium1,200
Malaysia1,122
Hungary1,119
Romania1,023
Indonesia903
Switzerland880
Denmark857
South Korea790
South Africa785
Czech Republic775
Croatia749
Austria740
Estonia725
Slovenia648
Serbia622
Finland607
Norway607
Puerto Rico524
Brazil478
Taiwan409
Argentina390
Philippines387
Cyprus382
Slovakia353
Vietnam324
Belarus311
Chile289
Venezuela228
Moldova207
Colombia195
Peru188
United Arab Emirates179
Morocco172
Iceland136
Costa Rica133
Malta124
Pakistan117
Bosnia and Herzegovina116
Uruguay114
Egypt106
Kazakhstan96
Armenia93
Macedonia92
Kenya89
Dominican Republic88
Guatemala84
Luxembourg73
Nigeria68
Sri Lanka60
Ecuador60
Jamaica59
U.S. Virgin Islands55
Ghana54
Panama51
Isle of Man44
El Salvador41
Albania41
Nepal40
Tunisia38
Saudi Arabia37
Lebanon36
Trinidad and Tobago36
Uzbekistan33
Montenegro32
Guernsey32
Guam32
Nicaragua27
Gibraltar27
Bangladesh27
Bahamas26
Jordan26