E-Commerce Surpasses 10% of US Retail Spending

U.S. retail e-commerce sales for the first quarter of 2019 were $137.7 billion, an increase of 12.4% from the first quarter of 2018. According to recently released estimates by The Census Bureau of the Department of Commerce. E-commerce sales in the first quarter of 2019 accounted for 10.2% of total sales.

In ten years since 2009, e-commerce share of retail spending in the U.S. has grown from 3.8% to 10.2%. Last quarter it for the first time surpassed 10%. However, e-commerce share is likely considerably higher - total retail sales include sales of items not sold online, like automobiles and fuel. This underplays the share of e-commerce.

U.S. E-Commerce Sales as a Percent of Total Sales in Q1

12.4% growth last quarter represents a continuing slow-down of e-commerce spending growth, however. For the majority of the last decade U.S. e-commerce was growing at 15% every quarter. The last quarter of 2018 and the first quarter of 2019 had the slowest growth since late 2014.

$518 billion was the total volume of U.S. e-commerce in 2018; it will get close to in 2019 and surpass $600 billion by 2020. The U.S. e-commerce will exceed $1 trillion by as early as 2025, doubling from its size in 2018.

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Juozas "Joe" Kaziuk─Śnas

Founder of Marketplace Pulse, Joe wears multiple hats in the management of Marketplace Pulse, including writing most of the articles. Based in New York City. Advisor to other startups and entrepreneurs. Occasional speaker at conferences.

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