Amazon Has Added Three Million Sellers Since 2017

3.3 million new third-party sellers have joined Amazon marketplaces worldwide since January 1st, 2017, according to Marketplace Pulse research; over a million of which joined the Amazon.com marketplace in the US. Three million equals to 3,317 new sellers every day for the last one thousand days, or 138 every hour, or even two new sellers every minute.

The US, India, and the UK marketplaces host more than half of all new sellers. The US had over a million new sellers, followed by India with close to 400,000, and the UK with almost 300,000 new sellers. In June, Amazon surpassed 500,000 total sellers milestone in India, only six years after Amazon launched in the country in 2013.

After launching in Singapore on Monday, Amazon now runs sixteen marketplaces worldwide: US, Canada, UK, Germany, France, Italy, Spain, India, Japan, Australia, China, Brazil, Mexico, Turkey, UAE, and Singapore.

New Amazon Third-Party Sellers

Most of the new sellers don’t become active - currently, 2.8 million sellers in total are active across all Amazon marketplaces with products for sale, and 1.1 million are active in the US marketplace. The majority of top Amazon sellers joined the platform years ago, and despite growing competition, changing Amazon fees, shifting brands focus, and the explosion of private label, are still at the top.

During the last three years, the number of sellers in each revenue segment has grown by 20-40%. For example, in 2016, there were 100,000 sellers with $100,000 or more in sales, which then increased to 140,000 in 2017 and was 200,000 in 2018. It has almost tripled from 2015 when only 70,000 sellers have reached the milestone. 25,000 sellers eclipsed $1 million in sales on Amazon’s marketplaces worldwide in 2018; the number grew by 25% from 20,000 in 2017.

Thus while 3.3 million new sellers joined Amazon marketplaces, during the same timeframe, the number of sellers with $100,000 or more in sales only increased by 180,000.

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Juozas "Joe" Kaziuk─Śnas

Founder of Marketplace Pulse, Joe wears multiple hats in the management of Marketplace Pulse, including writing most of the articles. Based in New York City. Advisor to other startups and entrepreneurs. Occasional speaker at conferences.

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