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Journalists all over the world rely on Marketplace Pulse insights and data for their stories. Marketplace Pulse works with leading magazines, newspapers, and online publications, including The Wall Street Journal, The New York Times, The Washington Post, Bloomberg, and CNBC.

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Modern Retail

"According to Marketplace Pulse..."

Journalists all over the globe rely on our insights and data for their stories. Here are some of the most recent articles Marketplace Pulse was featured in.

What’s drawing Amazon sellers to Walmart’s fulfillment services

In 2024, Walmart launched its Multichannel Solutions program that allows sellers to use WFS to fulfill orders from any e-commerce site, including Amazon, eBay, Shein and Temu, via Walmart’s supply chain. According to Marketplace Pulse research from 2024, more than 50% of Walmart sellers also sell on Amazon. Last year, the company also launched cross-border fulfillment, so it can handle transportation of inbound goods from ports of origin in Asia directly to WFS facilities in the U.S.

Modern Retail
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Takeaways from Amazon’s pitch at its annual conference for third-party sellers

The new features come at a time when selling on Amazon has only gotten tougher. According to Marketplace Pulse, the number of active sellers has fallen from more than 2.4 million in 2021 to under 1.9 million this year, even as Amazon continues to attract nearly a million new sign-ups annually. That contraction means there’s now 31% more traffic per seller than four years ago, but it also reflects the difficulty of staying active in a marketplace where Amazon’s fees eat up more than half of many merchants’ revenue.

Modern Retail
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Pattern Group Shares Rise 12% After Firm's $300 Million IPO

Shares in the Lehi, Utah-based company closed Friday at $15.63 apiece in New York, above the IPO price of $14, compared to a marketed range of $13 to $15. The trading gives the company a market value of about $2.75 billion, based on the outstanding shares. The company ranks second in the US on Amazon’s marketplace, according to data compiled by Marketplace Pulse based on the number of reviews sellers received in the past 30 days

Bloomberg
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Marketplace Briefing: Why Amazon is extending its logistics muscle to competitors like Shein and Walmart

On the merchant side, Walmart has been beefing up its marketplace strategy as a serious competitor to Amazon. Walmart Marketplace now hosts over 200,000 active sellers, with some 44,000 new merchants joining in the first five months of 2025 alone — that’s nearly matching all of 2024’s growth in just a third of the time, per Marketplace Pulse. Walmart now lists more than 420 million products online — as many as 95% of them come from third-party sellers, according to Marketplace Pulse.

Modern Retail
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How Target lost to Walmart in the online shopping wars

Walmart is also following in Amazon’s footsteps by growing its third-party seller platform, a move that broadens the variety of products it offers to consumers. And it’s scaling that marketplace much faster than Target, according to e-commerce intelligence firm Marketplace Pulse.

Last October, Target’s third-party seller platform, called Target Plus, had just 1,325 sellers, according to Marketplace Pulse. The e-commerce research firm reported that Walmart’s marketplace had more than 200,000 active sellers as of June 2025.

CNN
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Inside the $35 billion-plus marketplace powering Amazon’s B-to-B growth

Analysts at Baird Equity Research have previously forecasted that Amazon Business could top $80 billion in sales volume by 2025. Marketplace Pulse, the e-commerce intelligence firm, has put forth similarly lofty projections. “Given that the market of business-to-business buying is larger than the consumer one and that little of it is digitized, Amazon Business will likely surpass $100 billion in the next five years,” Marketplace Pulse founder Juozas Kaziukėnas wrote in 2021.

Modern Retail
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Amazon Prime Day Is Past Its Prime

Walmart Inc., Target Corp., TikTok Shop, Best Buy Co. and Kohl’s Corp. all ran competing sales this year — often beginning earlier and extending longer than Prime Day, according to e-commerce intelligence company Marketplace Pulse.

Bloomberg
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The Company that Refuses to Decouple

“The idea that two thirds of the millions of products on Walmart’s site could be produced in America is just a fantasy,” says Ben Donovan, an analyst with Marketplace Pulse, which tracks e-commerce data.

Learning from Amazon, Walmart also opened its e-commerce platform to international sellers in 2021. Four years later, China-based vendors account for one-third of the 200,000 active sellers on Walmart’s online marketplace. “A third-party marketplace alleviates a lot of those pressures because the responsibility of tariffs is not on Walmart, but on the third-party seller,” Donovan says.

The Wire China
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Why Amazon’s Move Into Rural America Won’t Cut Walmart’s Retail Lead

While Amazon takes the lead in general merchandise purchases, accounting for some 73% of gross merchandise value, Walmart is catching up. Speaking at a recent Oppenheimer investor conference, CFO John David Rainey shared that about half of its GMV growth in general merchandise has been from its marketplace business.

Overall Walmart’s marketplace revenues grew 34% in the last fiscal year and Marketplace Pulse estimates there are 150,000 sellers on the platform.

Forbes
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Tariffs could benefit Chinese firms the most: report

Citing comments from Amazon CEO Andy Jassy, Donovan explained that US sellers sourcing from Chinese manufacturers often have to deal with intermediary suppliers, whereas Chinese firms are selling directly to US consumers, and so have “a significantly lower baseline” when it comes to cost.

The backdrop for this situation, he added, is that Chinese sellers have steadily gained market share on Amazon’s marketplace, surpassing the 50% threshold in January as US sellers fell to about 45%, per a report from Marketplace Pulse.

Retail Brew
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Tariffs probably won't help U.S. Amazon sellers

"Despite promises that tariffs will help American businesses, historical evidence shows they simply make products more expensive for American consumers while failing to shift market share to domestic sellers," said Ben Donovan, analyst at e-commerce consultancy Marketplace Pulse.

Chinese sellers overtook Americans on Amazon in 2024, accounting for more than half of top 10,000 sellers by revenue, according to Marketplace Pulse.

On Walmart Marketplace, Chinese sellers now account for around 28% of active merchants, up from less than 1% at the start of 2021, Marketplace Pulse said.

Consumer Affairs
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