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"According to Marketplace Pulse..."

Journalists all over the globe rely on our insights and data for their stories. Here are some of the most recent articles Marketplace Pulse was featured in.

Legacy retailers turn to subscription programs to hook loyal customers

“Subscriptions change the conversation from customer acquisition cost to the long-term value of the customer which signals retention,” said Juozas Kaziukėnas, the founder and CEO of e-commerce research firm Marketplace Pulse. “Customer-acquisition costs keep rising because Facebook, Instagram and Google ads are more expensive.”

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Almost 10,000 Australian Sellers Joined Amazon’s Marketplace This Year

The marketplace is much larger than those Aussie businesses. According to Marketplace Pulse, which has been keeping track on the local site since launch, Amazon is just about surpass 25,000 sellers in Australia, more than half of which are international.

Juozas Kaziukėnas, founder of Marketplace Pulse says Amazon is doing all the groundwork required to establish itself in a new market. “Its Prime Day event, like other markets, was at the time the highest grossing day for the marketplace, and yet one of the days leading up to this Christmas is going to surpass it.”

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Amazon Is an Infrastructure Company. The HQ2 Bids Were Reconnaissance.

Not everyone is convinced of the value of the data. Juozas Kaziukėnas, founder of the research firm Marketplace Pulse, doubts that the data is consistent or systematic enough among the many applicants to be used by algorithms or artificial intelligence. “To do anything with data, you typically need a lot of it,” Kaziukėnas said in a phone interview. “The data they got is disjointed and of varying quality.”

New York Magazine
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‘It’s a channel from China’: How marketplace app Wish competes with Amazon and eBay

“It’s literally a channel from China,” said Juozas Kaziukenas, the founder and CEO of e-commerce research firm Marketplace Pulse. “It works for Wish because they’re not trying to compete with Amazon for simple products consumers need — most people on Wish probably don’t have Amazon Prime.”

According to Marketplace Pulse, 94 percent of Wish sellers are from China. According to Kaziukenas, 30 percent of Wish’s customers are from the U.S., while most of its other customers are based in Europe.

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Warum deutsche Amazon-Seller FBA nutzen - und warum nicht

Rund 45 Prozent der deutschen Amazon-Händler versenden ihre Ware via Fulfillment by Amazon (FBA). Die Meinungen von Kritikern und Befürwortern des Logistik-Services gehen weit auseinander.

Amazons Logistik-Service Fulfillment by AmazonCloud-Plattformen treiben Digitalisierung (FBA) wird immer wichtiger für die Marketplace-Händler. Das zeigen aktuelle Zahlen des US-amerikanischen Marktplatz-Analyse-Dienstleisters Marketplace Pulse. 52 Prozent aller Amazon-Händler weltweit lagern demnach Ware in den Amazon-Lagern ein. Besonders FBA-affin sind US-amerikanische (72 Prozent) und chinesische (69 Prozent) Amazon-Verkäufer.

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