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"According to Marketplace Pulse..."

Journalists all over the globe rely on our insights and data for their stories. Here are some of the most recent articles Marketplace Pulse was featured in.

Amazon own-label brands: how disruptive are they really?

E-commerce research firm Marketplace Pulse examined 23,000 Amazon own-label products on sale in the US and assessed their market impact based on category sales rank and customer reviews.

It concluded that though Amazon has lots of advantages over rival brands – including granular shopper data, its Vine review programme and the ability to prioritise its own brands in search results – these advantages don’t typically result in better cut-through with shoppers.

The Grocer
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Studie: Amazon Eigenmarken Private Label Brands

Laut Marketplace Pulse Research sind Amazons Eigenmarken nicht annähernd so erfolgreich wie viele denken. Amazon ist es gut gelungen, generische Artikel zu niedrigen Preisen herzustellen, aber nur unter Verwendung des Markennamens Amazon (d.h. AmazonBasics und Amazon Essentials). Andernfalls finden die Hunderttausende von Marken und Zehntausende von Produkten, die auf den Markt kommen, keine Resonanz bei den Kunden.

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Is Amazon's Private-Label Business a Paper Tiger?

Marketplace Pulse founder Juozas Kaziukenas claims that the notion that Amazon can "introduce a product and magically use data to dominate a category is just a conspiracy theory." Kaziukenas claims that analysts cite a few successful examples, like batteries, to support that narrative, but most of Amazon's other products "aren't successful at all," and other companies "continue to outsell" Amazon's private-label products.

The Motley Fool
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What Amazon Can (and Can’t) Do With Its Jewelry Brands

That has led data firm Marketplace Pulse to suggest that its private-label brands aren’t as successful as many believe.

“The brands Amazon launched are weak from the point of view of traditional brand building practices, have little brand recognition, no presence outside of Amazon, and rely on low prices and high ratings,” wrote Marketplace Pulse founder and CEO Juozas “Joe” Kaziukėnas in a comprehensive blog post. “The brands Amazon has launched are not brands. They are a collection of products for when the brand doesn’t matte

The Jewelry Industry Authority
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Amazon's Getting Schooled in the Private-Label Game

Amazon (NASDAQ:AMZN) has tried to follow Target's lead, but while it has created hundreds of private labels, the strategy hasn't been nearly as successful for the e-commerce giant, according to a recent Marketplace Pulse study. In fact, it turns out that Amazon has had better results with something more akin to the old-school generic model.

Amazon has built more than 400 exclusive brands, some of them through third-party partnerships, but almost none have gained traction with consumers. Based on the Market Pulse research, the company's 10 most successful private-label brands account for 81% of its private-label sales. And of those, its best performer by far is the AmazonBasics line -- a throwback to the old generics concept: While that brand is used on only 5% of the company's 23,000-plus private-label items, it delivers 57.8% of its private-label sales.

The Motley Fool
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Amazon Introduced a Buzzy New Private Label Beauty Brand, Will it Actually Sell?

According to Marketplace Pulse’s sweeping study, which analyzed 23,142 products launched by Amazon under more than 406 different private label brands, “Amazon-owned private label brands are not nearly as successful as many paint them to be.”

“The popular narrative has been that by utilizing internal data, Amazon can launch its brands in many categories and capture most of the category’s sales,” Marketplace Pulse’s report states. But, for the most part, “there is no evidence of this working.” In reality, while the Seattle-based e-commerce giant “has been successful in creating generic items at low prices,” that success is almost exclusively evident when the $1 trillion company is “using the Amazon brand name,” such as AmazonBasics and Amazon Essentials. Otherwise, Marketplace Pulse states, “the hundreds of brands and tens of thousands of products launched are not resonating with customers.”

The Fashion Law
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Amazons Eigenmarken fallen beim Kunden durch

Umso gelegener kommt da eine Untersuchung der Analysefirma „Marketplace Pulse“, über die zuerst die Nachrichtenagentur Bloomberg berichtete. Demnach ist das Eigenmarkengeschäft von Amazon kein allzu großer Erfolg. Im Gegenteil: Die Mehrheit der über 400 Amazon-Eigenmarken und der 23.000 dazugehörigen Produkte floppt. Es gäbe zwar eine Handvoll Produkte, die Amazon selbst vertreibe und die viele Menschen bestellten, aber die meisten Eigenmarken setzten sich nicht durch.

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With private brands, Amazon plays the long game

But there are vulnerabilities, and most recently, Juozas Kaziukėnas, founder of Marketplace Pulse, dug into the performance of Amazon's private brands and concluded that they're not doing as well as many might think.

"Amazon's private label efforts have been given too much credit, both in their ability to disrupt categories and the capability to utilize internal data," he wrote in his report, released this week. "Outside the outliers like AmazonBasics batteries, most brands launched didn't do well, despite the unfair access Amazon has to its platform."

Retail Dive
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