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"According to Marketplace Pulse..."

Journalists all over the globe rely on our insights and data for their stories. Here are some of the most recent articles Marketplace Pulse was featured in.

Extra inventory. More sales. Lower prices. How counterfeits benefit Amazon

Combined with transaction fees, fulfillment services and advertising, Amazon can take up to half a seller’s revenue. By comparison, Amazon earns less than 5% profit margins on goods it sells directly, said Juozas Kaziukenas, founder and chief executive of Marketplace Pulse, an e-commerce analytics firm. Amazon declined to verify its profit margin.

“People don’t see the chaos behind the listings,” said Kaziukenas, whose firm tracks tens of millions of sellers and brands online. Amazon’s business model, he said, forced brands to compete on a global scale rather than only with rivals next to them on store shelves. “You have millions of businesses all over the world going after you all the time,” Kaziukenas said.

Los Angeles Times
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The Prime Effect: How Amazon’s 2-Day Shipping Is Disrupting Retail

Amazon’s shipping infrastructure isn’t used just by Amazon. As shoppers who read the fine print know, it’s also available to its retail partners through its Amazon Marketplace. Of the top 10,000 sellers on Amazon—collectively representing about half of Amazon’s Marketplace revenue—at least 90% have one product in the Fulfillment by Amazon program, says Juozas Kaziukėnas, chief executive of Marketplace Pulse, a business-intelligence firm focused on e-commerce. Almost 70% use it to stock and ship at least half of their products, he adds.

The Wall Street Journal
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So verändern sich die Amazon Seller

Immer mehr Händler auf dem Amazon Marketplace verkaufen immer weniger Produkte von immer weniger Marken. Zu diesem Schluss kommt eine Analyse des US-amerikanischen Marktplatz-Portals "Marketplace Pulse". 2016 machten noch 46 Prozent der 10.000 erfolgreichsten Drittanbieter auf Amazon über die Hälfte ihres Umsatzes mit nur einer Marke; 2018 sind es bereits 58 Prozent. Gleichzeitig nimmt die Zahl der Listings ab: 2016 verkauften 34 Prozent der Händler weniger als 100 Produkte gleichzeitig auf dem Marktplatz; zwei Jahre später sind es schon 42 Prozent, die sich auf ein kleineres Sortiment konzentrieren.

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Marken und der Algorithmus: Was sind Marken im Amazon-Zeitalter noch wert?

Joe Kaziukenas, Gründer des US-E-Commerceportals „Marketplace Pulse“, hat deshalb zurecht schon Ende letzten Jahres gefragt, was „Marke sein“ im Amazon-Zeitalter eigentlich noch wert ist. „Die Grundlage, auf der Marken bisher ihren Wert bemessen haben, lässt sich nicht leicht auf den Online-Bereich übertragen – und sie verschwindet beinahe vollständig auf Amazon“, schreibt Kaziukenas.

Blog für den Onlinehandel
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Wish, an Internet Dollar Store, Struggles to Keep Customers

The majority of its nearly one million merchants are based in China, according to the research firm Marketplace Pulse.

“What Wish is trying to go after is the really price-conscious consumers who are less concerned about shipping times and less concerned about the quality of an item. That appears to be a nontrivial amount of people,” said Juozas Kaziukėnas, founder of the ecommerce research firm Marketplace Pulse. “They’re not necessarily going after the Amazon consumer.”

The Information
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The Strange Infinities of e-Commerce

One could think about Home Comforts as an example of a kind of search spam, said Joe Kaziukėnas, founder of the e-commerce analysis firm, Marketplace Pulse. When you have as much search volume as Amazon does, people will try to monetize any tiny slice of it, the way content farms (like quote sites!) did very successfully in years past (remember Demand Media?). “Amazon is going through the same things Google went through 10 years ago. Their search is not as good as Google is now at discovering high-quality, relevant content,” Kaziukėnas told me. “Keyword stuffing and all sorts of things that don’t work on Google still work on Amazon.”

The Atlantic
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