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"According to Marketplace Pulse..."

Journalists all over the globe rely on our insights and data for their stories. Here are some of the most recent articles Marketplace Pulse was featured in.

Amazon Tests ‘Top Brand’ Label for Some Big-Name Fashion Sellers

The company appended a “top brand” label to products from Speedo, New Balance, Under Armor and Fruit of the Loom in some product search results, Marketplace Pulse, a New York e-commerce research firm, said on Friday.

In a blog post on Friday, Marketplace Pulse Chief Executive Officer Juozas Kaziukenas said that the top brand label could act much like the account verification badges used by Instagram or Twitter, which are designed to connote legitimacy. The label, if implemented, could have “substantial impact on how shoppers decide which products to buy,” or how brands compete against cheaper private-label products, Kaziukenas said.

Bloomberg
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China nationalists hijack pro-Hong Kong protest T-shirt listings on Amazon

The act of altering listing information is not unprecedented on the Amazon marketplace, according to Juozas Kaziukenas, founder of Marketplace Pulse. But it's very rare for people to attack listings for purely political reasons as in this case. Only Amazon and sellers have the authorization to change product information. So, it’s unclear how people find loopholes to manipulate the listings. Many of the attacked listings were from Merch by Amazon, a program that enables individual creators to design T-shirts and pop sockets. Under Merch by Amazon, Amazon takes over the manufacturing and fulfillment work and designers earn commissions from each sale.

“It’s fascinating to see a foreign country’s battle played out on Amazon's marketplace,” said Kaziukenas. “Ideally, Amazon wants to be a politics-free platform, and they just sell products. And in this case, the original merchants support one political ideology, which upset a different part of a group of people who decided to act on it and fight it. It’s not something Amazon wants to deal with.”

Yahoo Finance
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Why SellersFunding sees an opportunity with Amazon, eBay merchants

The growth of working capital options for small-scale sellers is the results of banks’ inability to serve this market, according to Juozas Kaziukėnas, CEO of e-commerce research firm Marketplace Pulse. “It’s the issue of being too small for a bank and, even if they talk to you, you don’t have enough history of business execution to be a bank client,” he said. “[Alternative lenders] have better data than a bank would have and can offer loans to sellers who would have no access to funding.” In addition, by integrating with e-commerce platforms, these platforms can acquire a better line of sight into merchants’ capital needs.

“[The loans] are not meant to be used for just anything,” said Kaziukėnas. “They’re usually meant for buying more products to sell in the future, and the payment terms are built around how much lead time you have for product manufacturing and how soon you expect to sell.”

Bank Innovation
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With Right Partners Now in Place, JD Stock Might Just Be a Buy

As Juozas Kaziukenas, founder of Marketplace Pulse, explained it, “It’s probably a much better approach to have a Chinese company to deal with Chinese sellers, Obviously JD has much more experience in this. They have existing local relationships. They have an existing local experience.”

InvestorPlace
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How Google is revamping its e-commerce business with JD.com’s help

Currently, Google Shopping hosts 2,000 stores, including big chains like Costco and Target, according to e-commerce research firm Marketplace Pulse. Chinese sellers can open a store using Google Shopping Actions like other retail chains, or they can sell in partnership with JD.com.

“It's probably a much better approach to have a Chinese company to deal with Chinese sellers,” said Juozas Kaziukėnas, founder of Marketplace Pulse.“Obviously JD has much more experience in this. They have existing local relationships. They have an existing local experience.”

Yahoo Finance
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FedEx won’t deliver Amazon packages in the US anymore

But Juozas Kaziukėnas, founder and CEO of the business intelligence firm Marketplace Pulse, told Vox, “To me, this whole thing is Amazon flexing their ability to do this. This renders Prime shipping much more valuable, because even if some orders are delayed, the perception of one-day shipping is very valuable, because no one else can do it. That’s what’s going to keep people subscribing to Prime.” He also called one-day shipping “borderline impossible” for “everyone else” for at least the next five years.

Vox
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Amazon’s Launchpad Program Is Offering Marketing Support To Aussie Start-Ups

According to Juozas Kaziukėnas, founder of Marketplace Pulse, when Amazon first started Launchpad in the US four years ago, its primary goal was to grow the number of brands available exclusively on Amazon as a way to distinguish it from other online retailers.

“However, despite thousands of products available on the launchpad in the US at any given time, most are as random as the overall catalog. There are of course some exceptional examples, like the Wyze Cam or Exploding Kittens card game, but most didn’t do as well,” he told Which-50.

Which-50
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Amazon's Creating a Secret Pipeline of Private-Label Brands

Despite all of the media coverage of its private-label endeavors, it hasn't had a lot of success beyond its AmazonBasics and Amazon Essentials brands; a lot of its private labels haven't made a lot of sales. Of the 100 private-label brands Amazon launched in 2018, none are category leaders, according to Marketplace Pulse.

The Motley Fool
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Amazon’s best Prime Day deal was probably an accident

According to a report by the research firm Marketplace Pulse, this year’s Prime Day discounted 1.3 million products with average discounts of 25 to 30 percent. Compared with previous years, there was much more emphasis on exclusive deals on Amazon and products — particularly consumer electronics — sold by Amazon rather than third-party sellers.

Marketplace Pulse’s founder Juozas Kaziukėnas said the story of the camera equipment so captivated the public because people hope that they, too, will be able to find such an inconceivable discount. There’s an additional allure, too — that of the general public taking on a tech behemoth and winning.

“When the mistake is on Amazon, there’s definitely a sense of ‘[the buyer] deserves this; they’re such a big company,’” Kaziukėnas said.

The Washington Post
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eBay accelerates payments push

Juozas Kaziukėnas, founder of the retail data analytics company Marketplace Pulse, said Managed Payments will benet sellers, but there will likely be some pushback at rst. While some sellers might complain about switching from PayPal’s system, they’ll end up appreciating the increased conversion rates, he noted. “Etsy went through a similar transition,” he said. “There’s going to be an uproar like there was on Etsy, but I’m sure most Etsy merchants don’t even remember it anymore.”

Bank Innovation
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