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"According to Marketplace Pulse..."

Journalists all over the globe rely on our insights and data for their stories. Here are some of the most recent articles Marketplace Pulse was featured in.

Secret Amazon brands aren’t crushing the competition—yet

But according to a new report from Marketplace Pulse, an e-commerce research firm, most Amazon-owned brands aren’t resonating with shoppers yet. Marketplace Pulse looked at 23,000 products from Amazon-owned or exclusive brands and concluded that a handful of brands, like AmazonBasics and Pinzon, made up the bulk of sales. “Amazon added more than 100 brands in 2018, but none of the recent launches are category leaders,” the report said.

Quartz
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Most Amazon Brands Are Duds, Not Disrupters, Study Finds

Turns out most Amazon-branded goods are flops that don’t threaten other businesses at all, according to Marketplace Pulse. In a study, the New York e-commerce research firm examined 23,000 products and found that shoppers aren’t more inclined to buy Amazon brands even when the company elevates them in search results.

“This idea that Amazon can introduce a product and magically use data to dominate a category is just a conspiracy theory,” says Juozas Kaziukenas, founder of Marketplace Pulse. “There are a couple of successful examples everyone uses, but most of their products aren’t successful at all and many other companies continue to outsell Amazon even after it introduces its own competing brands.”

Bloomberg
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Kogan Launches Own Online Marketplace

Growing a successful marketplace requires platforms offer important infastructure and services to their third patry sellers. .As Juozas Kaziukėnas, founder Marketplace Pulse, previously explained to Which-50:

“Leading marketplaces today are much more infrastructure providers than they are retail websites.”

“Unless a marketplace provides tools and services to enable growth, it is in many ways irrelevant. For example many retailers in the US have tried to launch a ‘marketplace’ to save their struggling growth, for example Sears or Best Buy, but have found that doing so didn’t achieve that – because all they did was change the website, not build infrastructure.”

Which-50
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Meet The Billionaire Who Defied Amazon And Built Wish, The World’s Most-Downloaded E-Commerce App

Wish’s open-door policy meant that sales were taking off, but so were quality-control problems—which is somewhat inevitable when you have one million registered merchants, of whom 125,000 are active on Wish each month. By way of context, Amazon hosts an estimated 2.5 million active third-party merchants, while Walmart has roughly 21,000, according to Marketplace Pulse, a New York-based e-commerce intelligence firm.

Forbes
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Another Brick In The Wall?

According to New York-based Marketplace Pulse that provides intelligence and data on global e-commerce, both Amazon and Flipkart drove more than half the sales on their marketplaces either through co-owned sellers, like Cloudtail and Appario on Amazon and the obsolete WS Retail on Flipkart.

Between Jan 17 and Feb 2 alone, as many as 25 million listings were removed from Amazon India, as it was preparing for the government’s updated e-commerce policy. Rival Flipkart too went through a smaller drop, Marketplace Pulse expected.

BW BusinessWorld
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Amazon’s Global Store spooked by e-commerce FDI policy; product count almost vanished

“The Global Store had as much as 6 million products before, but on February 1 they all got removed. It’s hard to say how much sales the Store was responsible, but I’m sure it will be back in the future. In the meantime some of those products are no longer available, while some are sold by local sellers. It was without a doubt because of FDI rules,” Juozas Kaziukėnas, Founder and CEO at Marketplace Pulse told Financial Express Online.

The Financial Express
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Amazon drops products from its desi Global Store

Amazon Exports Sales LLC is the main entity for the Global Store, selling directly in India. From a peak of 6 million products before February, there were just about 6,000 products under this entity on Amazon India last month, according to Marketplace Pulse — a data platform on online marketplaces.

The Times of India
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