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"According to Marketplace Pulse..."

Journalists all over the globe rely on our insights and data for their stories. Here are some of the most recent articles Marketplace Pulse was featured in.

The World Cup Was a Prime Target for Amazon Counterfeiters

“Nike has already reported great sales after the US team victory. However, dozens more companies are riding the wave by creating their own versions of the official merchandise,” says Juozas Kaziukėnas, founder of the ecommerce intelligence firm Marketplace Pulse, who first alerted WIRED to the knockoff jersey listings.

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Amazon: Kunden suchen mehr nach Produkten als nach Marken

Eine aktuelle Untersuchung von Marketplace Pulse hat jetzt interessante Erkenntnisse zur Produktsuche bei Amazon ergeben: Danach spielen für die Kunden Marken inzwischen eine geringere Rolle als früher.

„Das Ergebnis zeigt, wie sich das Verhalten der Amazon-Käufer von einer markenorientierten Welt zu einem bedarfsgerechten Entscheidungsprozess verlagert. Im Gegensatz zu Social Media, wo Käufer bestimmten Marken folgen oder Markenshops aufsuchen, sind sie bei Amazon meist auf der Suche nach einem Bedürfnis“, so Marketplace Pulse.

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Walmart Expands Next-Day Delivery Service to 13 More U.S. States

The offer, which debuted in May for customers in Phoenix, Las Vegas and Southern California, is now available in the South and Midwest, including in parts of Florida, Georgia, Illinois and Wisconsin, according to researcher Marketplace Pulse and Walmart’s website. Walmart has already said it plans to reach about three-quarters of the U.S. by the end of the year.

“Amazon has a larger catalog and thus can deliver more products next-day, but Walmart refuses to lag behind,” said Juozas Kaziukenas, founder of Marketplace Pulse. “They are on a mission to make Walmart as good as Amazon without paying for a Prime membership.”

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Google Wants a Piece of the Ecommerce Marketplace

Google has made several forays into the ecommerce and delivery sector, but none of its shopping iterations have succeeded. According to Joe Kaziukenas, founder and CEO of Marketplace Pulse, Google has been unsuccessful because of poor branding, but consolidating its existing ecommerce platforms—Shopping and Express—could be a step in the right direction.

“Google has been trying to put out shopping for a very long time, and like many things Google does, it has launched competing products with different brand names which ultimately confuses consumers,” Kaziukenas said. “We'll see if these more recent shopping sites from Google actually amount to something. It's a good stepping stone, but there’s a lot more work to be done before Google becomes a competitor to Amazon or anyone else.”

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Wish, the super popular, ultra-cheap shopping app, explained

Lehrman says Wish gets 500,000 reviews per day from users. According to e-commerce data firm Marketplace Pulse, it surpasses Amazon and other comparable shopping sites in this respect — even with far fewer products and a fraction of Amazon’s total sales — by using emails and push notifications to prompt shoppers to leave feedback. Its communication tactics are tenacious:

”Wish has replaced loyalty with targeted reengagement,” says Juozas Kaziukėnas, founder of Marketplace Pulse.

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Chasing Amazon, Walmart’s Free Shipping Falls Short

In January 2017, Walmart pledged to offer free two-day shipping on more than 2 million products—including everything from coffee to diapers. And last October it said it was expanding the range of items that qualify for free shipping by “millions.” But data provided to The Information by the research firm Marketplace Pulse shows currently offers two-day shipping on only about 2.7 million products out of about 45 million total items for sale on the site.

The Information
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Regulators push back as Amazon expands private-label offering

While recent additions to Amazon’s private-label and exclusive brands seem to demolish the concept of ‘Amazon-proof’ industries, the push into own-brand products has not been without its failures. In fact, according to Marketplace Pulse, of the 100-plus brands Amazon added to its offering in 2018, not one became a bestseller in its category.

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