Amazon Requiring Marketplace Sellers to Include Business Name, Address
Juozas Kaziukenas, founder and CEO of business intelligence firm Marketplace Pulse, said in a blog post the move will benefit the ecommerce industry “in ways that are invisible to consumers.”
“The change doesn’t prevent sellers from faking business details or establishing new business entities when they want to appear unrelated to a previously suspended or just another seller account,” Kaziukenas wrote. “(It’s) a common practice among international sellers because Amazon’s vetting of business details is imperfect. But additional transparency will perhaps enable third-party companies to analyze those business entities better than Amazon.”
Kaziukenas applauded the move, saying “commerce shouldn’t be anonymous.”
“Making sellers’ business identities public is the right step, and further tightening rules around business identities used for selling on Amazon would be a welcome change too,” he said.