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Journalists all over the globe rely on our insights and data for their stories. Here are some of the most recent articles Marketplace Pulse was featured in.
Amazon wächst rapide, das hat auch ein Wachstum bei den Händlerzahlen zur Folge. Die Analysten von Marketplace Pulse haben die Händler-Neuanmeldungen des zurückliegenden Jahres beobachtet und weltweit über eine Million neue Verkäufer gezählt. Die drittgrößte Anzahl an Neuanmeldungen entfällt dabei auf den deutschen Marktplatz.
Amazon Marketplace is growing fast worldwide. In one year’s time, there are one million new sellers on the Amazon marketplaces across the globe. Many new sellers are Chinese. In Europe for example, 40 percent of new sellers are based in China. What’s interesting about the data provided by Marketplace Pulse, is that it’s very clear China is dominating the statistics, as most of the new sellers are based in either China or Hong Kong.
More than 90 percent of the 43 million products for sale on Walmart’s site are third-party items, according to data tracker Marketplace Pulse. Those merchants will bear the additional costs for the faster delivery.
Juozas Kaziukenas, an e-commerce analyst and founder of Marketplace Pulse, said the 1000 messages in question was a “tiny” amount given the size of these global marketplaces. “At best that would have gotten Amazon 10, 20 … 50 new sellers?” he told The New Daily. “Amazon worldwide gets two new sellers to join every minute. Amazon Australia has roughly 500 sellers join every week. By our count, there are more than two million eBay sellers from both Australia and worldwide that have made their products available to Australian customers on eBay.com.au. By comparison, Amazon Australia is just about to pass 23,000 sellers.”
Jewelry is, after all, an emotional product, and a recent post on Marketplace Pulse argued that Amazon never got the hang of emotional selling.
“There is a difference between shopping for toilet paper and beauty products,” writes Juozas Kaziukėnas. “One is transactional commerce, the other requires emotion. Many then would argue that Amazon is missing this. They do transactional commerce well but have no capacity for emotional brands.”
The e-tailer's private label approach arguably began with AmazonBasics and Amazon Elements goods. In fact, while Amazon continues to beef up its brand stable, AmazonBasics continues to outperform all of them combined, according to research from Marketplace Pulse.
But the bigger ambition may be in becoming a massive retail juggernaut that can handle everything from manufacturing and storage to storefront and delivery, according to Juozas Kaziukenas, who runs the e-commerce research firm Marketplace Pulse.
"Amazon ultimately wants to build a retail cloud — think AWS but for retail," Kaziukenas said. "Amazon in the future will be an infrastructure provider for all retail supply chain steps."
Marketplace Pulse figures showed Amazon marketplace grew by over a million sellers last year, with over five million in total and sales of $118.57 billion. eBay serves more people with 25 million sellers and 175 million shoppers. But it is consumer activity was lower, with $88.4 billion.
Combined with transaction fees, fulfillment services and advertising, Amazon can take up to half a seller’s revenue. By comparison, Amazon earns less than 5% profit margins on goods it sells directly, said Juozas Kaziukenas, founder and chief executive of Marketplace Pulse, an e-commerce analytics firm. Amazon declined to verify its profit margin.
“People don’t see the chaos behind the listings,” said Kaziukenas, whose firm tracks tens of millions of sellers and brands online. Amazon’s business model, he said, forced brands to compete on a global scale rather than only with rivals next to them on store shelves. “You have millions of businesses all over the world going after you all the time,” Kaziukenas said.
Amazon’s shipping infrastructure isn’t used just by Amazon. As shoppers who read the fine print know, it’s also available to its retail partners through its Amazon Marketplace. Of the top 10,000 sellers on Amazon—collectively representing about half of Amazon’s Marketplace revenue—at least 90% have one product in the Fulfillment by Amazon program, says Juozas Kaziukėnas, chief executive of Marketplace Pulse, a business-intelligence firm focused on e-commerce. Almost 70% use it to stock and ship at least half of their products, he adds.
