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The Verge

"According to Marketplace Pulse..."

Journalists all over the globe rely on our insights and data for their stories. Here are some of the most recent articles Marketplace Pulse was featured in.

Six months in, Target’s third-party marketplace has added few new sellers

Still, six months later, the amount of products available through Target+ remains limited. According to research firm Marketplace Pulse, just 55 brands are selling through Target+ today, compared to 30 when the marketplace was first announced. E-commerce research firm Marketplace Pulse found that there are about 115,000 products available for sale through Target+, compared to nearly 40 million through Walmart’s marketplace. (According to Target, there are more than 115,000 products available for sale through Target+, though the company declined to share an exact number of brands or products).

“It’s a pretty eclectic mix of smaller brands,” Juozas Kaziukėnas, CEO of Marketplace Pulse said. Brands that are listed as selling through Target+ include electronics manufacturer Skullcandy, athletic apparel brand Mizuno, and children’s toy company Hasbro.

Modern Retail
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Even Amazon’s own products are getting hijacked by imposter sellers

The Verge was first alerted to the scam by Marketplace Pulse’s Juozas Kaziukėnas, who tracks Amazon brands. He noticed that every week, a handful of dead brands in his roster would reanimate as unrelated goods.

“It just highlights yet another case of the chaos that exists on Amazon,” Kaziukėnas says. “It’s an almost comical case of the products that, theoretically, Amazon should be curating most because it’s their own brands, being used for notorious purposes.”

The Verge
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Amazon ripped over product safety concerns

Those sellers have helped Amazon create a store with roughly 500 million items for sale, said Juozas Kaziukenas, chief executive of Marketplace Pulse, a business intelligence firm focused on e-commerce. Amazon has built its catalogue by making it easy for sellers to list goods, an approach that makes it difficult for the company to police every item for potential safety concerns.

“In many ways, Amazon has built themselves into a corner,” Kaziukenas said. “The building blocks of Amazon prevents them from fixing it.”

The Washington Post
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Amazon Has Ceded Control of Its Site. The Result: Thousands of Banned, Unsafe or Mislabeled Products

The site had 2.5 million merchants with items for sale at the end of 2018, estimates e-commerce-intelligence firm Marketplace Pulse.

Target and Walmart have created online marketplaces for third parties to sell directly to consumers. Target’s site, launched earlier this year with several sellers, is invitation-only. Walmart had around 22,000 sellers at the end of 2018, according to Marketplace Pulse.

The Wall Street Journal
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Amazon tests 'Top Brand' badge for some fashion

Amazon has developed a new "Top Brand" badge, affixed to several items in various categories but mostly to apparel and footwear, according to a blog post Friday from e-commerce marketplace platform Marketplace Pulse that was then reported by other news outlets.

"Given how large the Amazon catalog has grown and the millions of brands it consists of, it's an attempt to help established brands stand out from the competition," Kaziukėnas wrote. "In the future, the badge might function similar to how verified accounts work on Instagram and other social networks. Brands which would get verified on Amazon, and thus receive the Top Brand badge, would rank first and command more trust from shoppers."

Retail Dive
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What Does Amazon 'Top Brand' Badge Actually Mean?

“I wouldn’t be surprised if the idea is to make this function like being verified on social platforms,” says Juozas Kaziukénas, founder of the ecommerce intelligence firm Marketplace Pulse, who first alerted WIRED to the Top Brand badge.

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