eBay has published a brand new "Inside the eBay Economy" report, highlighting a number of new metrics about eBay's marketplaces in Europe. They key highlight is that eBay now has 1,875 sellers turning over £1m or €1m. This number has risen by 50 percent since 2013.
eBay has published a brand new "Inside the eBay Economy" report, highlighting a number of new metrics about eBay's marketplaces in the UK, Germany, Spain, Italy, and France. Full report is available at http://inside-ebay.eu/.
They key highlight is that eBay now has 1,875 sellers turning over £1m or €1m. This number has risen by 50 percent since 2013.
In Germany the number of million euro businesses grew from 731 in 2013 to 1,095 last year, while in the UK it increased from 443 to 663 over the same period. Italy saw a similar growth, it now has 93 sellers up from 60 in 2013, followed by France at 12 up from 8. Spain had only 1 in 2013, but now has 12.
It is no surprise to see Germany and the UK host so many successful eBay businesses. It is estimated that combined they make up 30 percent of eBay's entire net revenue. 43 percent of revenue is from the US marketplace, with the remaining 27 percent coming from all other markets.
Most new sellers join to sell in either Clothing, Shoes & Accessories, Electronics, or Home & Garden categories. In the UK 70 percent of new sellers are selling in one of those 3 categories.
eBay has also pointed that on average sellers export to 20 different countries. With half of UK sellers exporting to 4 or more continents. This is important since eBay's customer base at 169 million users is more than double France's population (66.5 million), and almost four times that of Spain (46.4 million). Meaning sellers selling cross border are able to grow beyond their own country. This is why in Spain sellers export to 25 countries on average, more than any other marketplace.
In the US eBay has recently revealed some new data too with the launch of Partner to Sellers website. It showed that more than 6 million eBay sellers sold over $27 million worth of goods in 2016, with a breakdown by state which included the number of sellers.
It is exciting to see eBay thriving in Europe, and starting to share more meaningful metrics. There are close to 2,000 sizable businesses built on eBay's platform, and the growth of 50 percent in four years is very impressive.