Walmart.com online assortment has 51,683,350 products. The catalog consists of products listed for sale by Walmart itself and by the marketplace - 3,896,068 products are listed by Walmart, the rest by marketplace sellers.
The marketplace is responsible for 92% of the full catalog. The marketplace has been instrumental in growing the catalog starting in 2016.
Walmart CEO Doug McMillon said the number of SKUs on Walmart.com has grown to 75 million. The number of SKUs is larger than the number of products because products with variations (size, color, etc) represent multiple SKUs, but one product. Roughly 103,366,700 SKUs are currently for sale on Walmart assuming each product on average has two variants.
This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data on and analyze e-commerce marketplaces.