Walmart Research


In 2009, Walmart launched Walmart Marketplace. Products from retailers are displayed alongside Walmart’s own inventory and are called out as Walmart Marketplace items, with the seller’s name displayed on the items. While initially requiring an invite, in 2016 they made it easier to join the marketplace in hopes to accelerate its growth.

49.2 million

Number of products assortment has 49.2 million products for sale by Walmart itself and by the marketplace. Learn more


Biggest department

Most products are sold in Home department. Other popular departments are Clothing, Shoes & Accessories, Auto & Tires, and Clothing. Learn more

5.3 million

Two-Day Shipping products

Products with free two-day shipping option available. Learn more


Number of sellers

Walmart marketplace has 77,142 sellers. Learn more


New sellers this year

So far this year 7,803 new sellers have joined the marketplace, of which 4,597 joined during the last month. Learn more


Products listed by a seller

On average a seller has 1,470 products listed for sale.

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