eBay Research


eBay is an e-commerce company running customer-to-customer and business-to-customer marketplaces. eBay was founded in 1995 by Pierre Omidyar. The company runs eBay.com auction website. However over time eBay has transitioned towards fixed-price listings, meaning products which are sold just like on Amazon without an auction. This type of buying is now the majority of sales on eBay.

1.9 billion

Product listings

All sellers worldwide have listed 1.9 billion products for sale. On average a seller has 268 products listed.

eBay Motors

Most sell

12% of top sellers have their main category as eBay Motors. Other popular categories are Home & Garden, Collectibles, and Clothing, Shoes & Accessories. Learn more


eBay Stores

Sellers with an eBay Store gain access to tools that enable them to develop their own brand and maximize sales.

Top 100

Top marketplace sellers

Top 100 eBay sellers worldwide. Learn more

United Kingdom

Most sellers based in

Among top sellers most are based in United Kingdom, representing 28% of all sellers. Other common locations include United States, Germany, and China. Learn more


Most US sellers based in

US sellers are mostly located in California, representing 15% of all sellers. Other common locations include Florida, New York, and Texas. These four biggest states make up 37% of US sellers. Learn more


Sellers based in China

Big part of international sellers are those based in China. 15% of the top sellers are based in China or Hong Kong. Learn more

46.6 million

Feedback reviews

During the last month 46.6 million seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. Learn more


Top Rated Sellers

Top Rated Seller status is awarded to sellers who meet certain sales and tracking requirements, as well as specific performance standards. 457,000 sellers have the eBay.com Top Rated Seller status. Learn more

Get Data-Driven Insights About Online Retail