eBay Research


eBay is an e-commerce company running customer-to-customer and business-to-customer marketplaces. eBay was founded in 1995 by Pierre Omidyar. The company runs eBay.com auction website. However over time eBay has transitioned towards fixed-price listings, meaning products which are sold just like on Amazon without an auction. This type of buying is now the majority of sales on eBay.

Top 100

Top marketplace sellers

Top 100 eBay sellers worldwide. Learn more

1.8 billion

Product listings

All sellers worldwide have listed 1.8 billion products for sale. On average a seller has 291 products listed.


eBay Stores

Sellers with an eBay Store gain access to tools that enable them to develop their own brand and maximize sales.

United States

Most sellers based in

Among top sellers most are based in United States, representing 35% of all sellers. Other common locations include United Kingdom, Germany, and China.


Sellers based in China

Big part of international sellers are those based in China. 12% of the top sellers are based in China or Hong Kong.


Top Rated Sellers

Top Rated Seller status is awarded to sellers who meet certain sales and tracking requirements, as well as specific performance standards. 394,000 sellers have the eBay.com Top Rated Seller status.

Get Data-Driven Insights About Online Retail