Amazon Research

Amazon

Amazon is the largest online retailer in the world. They run a marketplace on all of their websites allowing third-party sellers to sell products, totaling to 50% of total sales.

Top 100

Top marketplace sellers

Top 100 Amazon marketplace sellers globally and in each local marketplace. Learn more

1,188,971

New sellers this year

So far this year 1,188,971 sellers joined the Amazon marketplace. This equals to 3,456 new sellers every day. 338,815 joined Amazon.com in the US. Learn more

38%

Sellers based in China

A growing number of sellers on the Amazon marketplace are based in China and Hong Kong. Learn more

73%

Sellers use FBA

FBA usage is growing in all marketplaces, as the growing number of Prime memberships makes growing without it harder. Learn more

Clothing, Shoes & Jewelry

Most sellers sell

16% of the top sellers on Amazon.com have their main category as Clothing, Shoes & Jewelry. Learn more

California

Most sellers based in

US sellers are mostly located in California, representing 18% of all sellers. Other common locations include New York, Florida, and Texas. These four biggest states make up 40% of US sellers. Learn more

20,000

Sellers with $1 million in sales

Number of sellers worldwide with more than $1 million in sales a year. As reported by Amazon.

140,000

Sellers with $100,000 in sales

Number of sellers worldwide with more than $100,000 in sales a year. As reported by Amazon. Learn more

100 million

Number of Prime Members

Amazon Prime is a subscription service that gives customers access to free shipping, streaming items on Amazon Music and Amazon Video and other benefits for a monthly fee of $10.99 or yearly fee of $99. Learn more

9,923,390

Feedback reviews

During the last month 9,923,390 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. Learn more

57

Products listed by a seller

A seller using FBA on average has 57 products listed for sale, compared to 812 by those not using it. Learn more

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