Amazon Research
Amazon is the largest online retailer in the world. They run a marketplace on all of their websites allowing third-party sellers to sell products, totaling to 50% of total sales.
Top 100
Top marketplace sellers
Top 100 Amazon marketplace sellers globally and in each local marketplace. Learn more
1,188,971
New sellers this year
So far this year 1,188,971 sellers joined the Amazon marketplace. This equals to 3,456 new sellers every day. 338,815 joined Amazon.com in the US. Learn more
38%
Sellers based in China
A growing number of sellers on the Amazon marketplace are based in China and Hong Kong. Learn more
73%
Sellers use FBA
FBA usage is growing in all marketplaces, as the growing number of Prime memberships makes growing without it harder. Learn more
Clothing, Shoes & Jewelry
Most sellers sell
16% of the top sellers on Amazon.com have their main category as Clothing, Shoes & Jewelry. Learn more
California
Most sellers based in
US sellers are mostly located in California, representing 18% of all sellers. Other common locations include New York, Florida, and Texas. These four biggest states make up 40% of US sellers. Learn more
20,000
Sellers with $1 million in sales
Number of sellers worldwide with more than $1 million in sales a year. As reported by Amazon.
140,000
Sellers with $100,000 in sales
Number of sellers worldwide with more than $100,000 in sales a year. As reported by Amazon. Learn more
100 million
Number of Prime Members
Amazon Prime is a subscription service that gives customers access to free shipping, streaming items on Amazon Music and Amazon Video and other benefits for a monthly fee of $10.99 or yearly fee of $99. Learn more
9,923,390
Feedback reviews
During the last month 9,923,390 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. Learn more
57
Products listed by a seller
A seller using FBA on average has 57 products listed for sale, compared to 812 by those not using it. Learn more