Amazon Research


Amazon is the largest online retailer in the world. They run a marketplace on all of their websites allowing third-party sellers to sell products, totaling to 50% of total sales.

Top 100

Top marketplace sellers

Top 100 Amazon marketplace sellers globally and in each local marketplace. Learn more


New sellers this year

So far this year 228,805 sellers joined the Amazon marketplace. This equals to 2,408 new sellers every day. 45,840 joined in the US. Learn more


Sellers based in China

A growing number of sellers on the Amazon marketplace are based in China and Hong Kong. Learn more


Sellers use FBA

FBA usage is growing in all marketplaces, as the growing number of Prime memberships makes growing without it harder. Learn more


Most sellers sell

13% of the top sellers on have their main category as Electronics. Learn more


Most sellers based in

US sellers are mostly located in California, representing 18% of all sellers. Other common locations include New York, Florida, and Texas. These four biggest states make up 40% of US sellers. Learn more


Active sellers

Number of sellers worldwide with products for sale. Learn more


Sellers with $1 million in sales

Number of sellers worldwide with more than $1 million in sales a year. As reported by Amazon. Learn more


Sellers with $100,000 in sales

Number of sellers worldwide with more than $100,000 in sales a year. As reported by Amazon. Learn more


Feedback reviews

During the last month 6,750,856 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. Learn more


Products listed by a seller

A seller using FBA on average has 45 products listed for sale, compared to 547 by those not using it. Learn more


Cross-Border Sellers in Europe

Cross-border sellers from UK, Germany, France, Spain, and Italy. Learn more

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