Amazon Research
Amazon is the largest online retailer in the world. They run a marketplace on all of their websites allowing third-party sellers to sell products, totaling to 50% of total sales.
Top 100
Top marketplace sellers
Top 100 Amazon marketplace sellers globally and in each local marketplace. Learn more
238,000
New sellers this year
So far this year 238,000 sellers joined the Amazon marketplace. This equals to 4,332 new sellers every day. 49,135 joined Amazon.com in the US. Learn more
45%
Sellers based in China
A growing number of sellers on the Amazon marketplace are based in China and Hong Kong. Learn more
86%
Sellers use FBA
FBA usage is growing in all marketplaces, as the growing number of Prime memberships makes growing without it harder. Learn more
2.1 million
Active sellers
Number of sellers worldwide with products for sale. Learn more