Amazon Research
Amazon is the largest online retailer in the world. They run a marketplace on all of their websites allowing third-party sellers to sell products, totaling to 50% of total sales.
Top 100
Top marketplace sellers
Top 100 Amazon marketplace sellers globally and in each local marketplace. Learn more
228,805
New sellers this year
So far this year 228,805 sellers joined the Amazon marketplace. This equals to 2,408 new sellers every day. 45,840 joined Amazon.com in the US. Learn more
38%
Sellers based in China
A growing number of sellers on the Amazon marketplace are based in China and Hong Kong. Learn more
82%
Sellers use FBA
FBA usage is growing in all marketplaces, as the growing number of Prime memberships makes growing without it harder. Learn more
Electronics
Most sellers sell
13% of the top sellers on Amazon.com have their main category as Electronics. Learn more
California
Most sellers based in
US sellers are mostly located in California, representing 18% of all sellers. Other common locations include New York, Florida, and Texas. These four biggest states make up 40% of US sellers. Learn more
2,198,385
Active sellers
Number of sellers worldwide with products for sale. Learn more
25,000
Sellers with $1 million in sales
Number of sellers worldwide with more than $1 million in sales a year. As reported by Amazon. Learn more
200,000
Sellers with $100,000 in sales
Number of sellers worldwide with more than $100,000 in sales a year. As reported by Amazon. Learn more
6,750,856
Feedback reviews
During the last month 6,750,856 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. Learn more
45
Products listed by a seller
A seller using FBA on average has 45 products listed for sale, compared to 547 by those not using it. Learn more
Europe
Cross-Border Sellers in Europe
Cross-border sellers from UK, Germany, France, Spain, and Italy. Learn more