Amazon Research


Amazon is the largest online retailer in the world. They run a marketplace on all of their websites allowing third-party sellers to sell products, totaling to 50% of total sales.

Top 100

Top marketplace sellers

Top 100 Amazon marketplace sellers globally and in each local marketplace. Learn more

1.2 million

New sellers this year

So far this year 1.2 million sellers joined the Amazon marketplace. This equals to 3,499 new sellers every day. 177,000 joined in the US. Learn more


Sellers based in China

A growing number of sellers on the Amazon marketplace are based in China and Hong Kong. Learn more


Sellers use FBA

FBA usage is growing in all marketplaces, as the growing number of Prime memberships makes growing without it harder. Learn more

Home & Kitchen

Most sellers sell

15% of the top sellers on have their main category as Home & Kitchen. Learn more


Most sellers based in

US sellers are mostly located in California, representing 18% of all sellers. Other common locations include New York, Florida, and Texas. These four biggest states make up 40% of US sellers. Learn more

2.3 million

Active sellers

Number of sellers worldwide with products for sale. Learn more

9.4 million

Feedback reviews

During the last month 9.4 million seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. Learn more


Products listed by a seller

A seller using FBA on average has 41 products listed for sale, compared to 396 by those not using it. Learn more

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