In 2008, eBay.com began using detailed seller ratings with four different categories. When leaving feedback, buyers are asked to rate the seller in each of these categories with a score of one to five stars, with five being the highest rating and one, the lowest. Unlike the overall feedback rating, these ratings are anonymous; neither sellers nor other users learn how individual buyers rated the seller. The listings of sellers with a rating of 4.3 or below in any into the four rating categories appear lower in search results. Power Sellers are required to have scores in each category above 4.5. More information on Wikipedia.
644,409,393 products644,409,393 products are listed for sale by eBay.com marketplace sellers. On average a seller has 406 products listed for sale.
Clothing, Shoes & Accessories is the top category20% of top sellers have their main category as Clothing, Shoes & Accessories. Other popular categories are Home & Garden at 18%, Cell Phones, Smart Watches & Accessories at 11%, and Jewelry & Watches at 8%.
36,871,837 feedback reviews in a monthAll sellers on the eBay.com marketplace received a total of 36,871,837 feedback reviews in a month. During the last 12 months on average 38,208,879 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending eBay.com sellers.
99% run an eBay storeMost top sellers, 99% to be exact, run an eBay store. Sellers have an option to run a Basic, Premium, or Anchor store which each bring increasing benefits, but all in a way allow a seller to have a website inside of eBay to act as a landing page. Which means sellers can customize the design of it, create internal pages, and have a name for it.
30% have the Top Rated Seller statusTop Rated Seller status is awarded to sellers who meet certain sales and tracking requirements, as well as specific performance standards. 30% of the top sellers have the Top Rated Seller status. Of those with the Top Rated Seller status 61% are local sellers, meaning based in USA. Top Rated eBay.com sellers.
28% sellers based in USA, 72% are internationalAmong top sellers most are based in China, representing 35% of all sellers. Other common locations include United States at 28%, United Kingdom at 19%, and Germany at 7%. Many sellers on eBay.com marketplace are not based in USA, instead they participate in cross-border trade. While eBay.com is a local website for USA customers, most common location for a seller is China. Thus local eBay.com sellers are filtered to only include USA based sellers.
Most sellers are based in California, Florida, and New YorkSellers are mostly located in California, Florida, and New York. These three biggest states make up 29% of all sellers. Top eBay States has the full list of states.
39% of sellers based in China39% of top sellers are based in China and Hong Kong. 53% of international sellers on eBay.com are based in China and Hong Kong, showing that international selling on eBay is dominated by Chinese sellers, and that customers are happy to buy from them. There is no concept of Prime to offer free two-day shipping on eBay, so many buyers are used to waiting a bit longer for their products to arrive.
davidshopping86 with 4,558% feedback increase at the top of trending sellers listDuring the last month davidshopping86 increased their feedback received by 4,558% from the month before. They are at the top of the trending sellers list. They are currently ranked 5,832nd overall. Other trending sellers have also increased their feedback reviews: 802savings by 2,211%, superdrystore-us by 2,073%, auto_kingdom2018 by 1,847%, yeti by 1,353%, and ijvr2370 by 1,312%.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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