eBay.it Marketplace in ItalyTop sellers

In 2008, eBay.it began using detailed seller ratings with four different categories. When leaving feedback, buyers are asked to rate the seller in each of these categories with a score of one to five stars, with five being the highest rating and one, the lowest. Unlike the overall feedback rating, these ratings are anonymous; neither sellers nor other users learn how individual buyers rated the seller. The listings of sellers with a rating of 4.3 or below in any into the four rating categories appear lower in search results. Power Sellers are required to have scores in each category above 4.5. More information on Wikipedia.

eBay Italy

504,744,269 products

504,744,269 products are listed for sale by eBay.it marketplace sellers. On average a seller has 1,692 products listed for sale.

Arredamento e bricolage per la casa is the top category

19% of top sellers have their main category as Arredamento e bricolage per la casa. Other popular categories are Abbigliamento e accessori at 16%, Ricambi e accessori per veicoli at 10%, and Telefonia fissa e mobile at 9%.

17,230,887 feedback reviews in a month

All sellers on the eBay.it marketplace received a total of 17,230,887 feedback reviews in a month. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending eBay.it sellers.

98% run an eBay store

Most top sellers, 98% to be exact, run an eBay store. Sellers have an option to run a Basic, Premium, or Anchor store which each bring increasing benefits, but all in a way allow a seller to have a website inside of eBay to act as a landing page. Which means sellers can customize the design of it, create internal pages, and have a name for it.

81% have the Top Rated Seller status

Top Rated Seller status is awarded to sellers who meet certain sales and tracking requirements, as well as specific performance standards. 81% of the top sellers have the Top Rated Seller status. Of those with the Top Rated Seller status 4% are local sellers, meaning based in Italy. Top Rated eBay.it sellers.

5% sellers based in Italy, 95% are international

Among top sellers most are based in Regno Unito, representing 49% of all sellers. Other common locations include Germania at 25%, Cina at 9%, and Stati Uniti at 8%. Many sellers on eBay.it marketplace are not based in Italy, instead they participate in cross-border trade. While eBay.it is a local website for Italy customers, most common location for a seller is Regno Unito. Thus local eBay.it sellers are filtered to only include Italy based sellers.

10% of sellers based in China

10% of top sellers are based in China and Hong Kong. 10% of international sellers on eBay.it are based in China and Hong Kong, showing that international selling on eBay is dominated by Chinese sellers, and that customers are happy to buy from them. There is no concept of Prime to offer free two-day shipping on eBay, so many buyers are used to waiting a bit longer for their products to arrive.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.

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