eBay.com.au Marketplace in AustraliaTop sellers

In 2008, eBay.com.au began using detailed seller ratings with four different categories. When leaving feedback, buyers are asked to rate the seller in each of these categories with a score of one to five stars, with five being the highest rating and one, the lowest. Unlike the overall feedback rating, these ratings are anonymous; neither sellers nor other users learn how individual buyers rated the seller. The listings of sellers with a rating of 4.3 or below in any into the four rating categories appear lower in search results. Power Sellers are required to have scores in each category above 4.5. More information on Wikipedia.

eBay Australia

410,652,170 products

410,652,170 products are listed for sale by eBay.com.au marketplace sellers. On average a seller has 2,275 products listed for sale.

Clothing, Shoes, Accessories is the top category

22% of top sellers have their main category as Clothing, Shoes, Accessories. Other popular categories are Home & Garden at 17%, Phones, Smart Watches & Accessories at 9%, and Health & Beauty at 8%.

13,265,322 feedback reviews in a month

All sellers on the eBay.com.au marketplace received a total of 13,265,322 feedback reviews in a month. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending eBay.com.au sellers.

99% run an eBay store

Most top sellers, 99% to be exact, run an eBay store. Sellers have an option to run a Basic, Premium, or Anchor store which each bring increasing benefits, but all in a way allow a seller to have a website inside of eBay to act as a landing page. Which means sellers can customize the design of it, create internal pages, and have a name for it.

85% have the Top Rated Seller status

Top Rated Seller status is awarded to sellers who meet certain sales and tracking requirements, as well as specific performance standards. 85% of the top sellers have the Top Rated Seller status. Of those with the Top Rated Seller status 15% are local sellers, meaning based in Australia. Top Rated eBay.com.au sellers.

15% sellers based in Australia, 85% are international

Among top sellers most are based in China, representing 32% of all sellers. Other common locations include United States at 22%, United Kingdom at 21%, and Australia at 15%. Many sellers on eBay.com.au marketplace are not based in Australia, instead they participate in cross-border trade. While eBay.com.au is a local website for Australia customers, most common location for a seller is China. Thus local eBay.com.au sellers are filtered to only include Australia based sellers.

35% of sellers based in China

35% of top sellers are based in China and Hong Kong. 41% of international sellers on eBay.com.au are based in China and Hong Kong, showing that international selling on eBay is dominated by Chinese sellers, and that customers are happy to buy from them. There is no concept of Prime to offer free two-day shipping on eBay, so many buyers are used to waiting a bit longer for their products to arrive.

auto_kingdom2018 with 3,108% feedback increase at the top of trending sellers list

During the last month auto_kingdom2018 increased their feedback received by 3,108% from the month before. They are at the top of the trending sellers list. They are currently ranked 5,534th overall. Other trending sellers have also increased their feedback reviews: kshas20178 by 2,269%, phone_accessories2018 by 2,048%, octprostore by 1,526%, healthystyles by 1,100%, and caseshop_au by 861%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top eBay.com.au sellers / Local sellers / Top Rated sellers / Trending sellers
Seller Location Month Rank Year Rank Lifetime Rank
musicmagpie United Kingdom 1 1 1
decluttr_store United States 2 2 13
fanteller United States 3 5 48
home-gallery United States 4 13 62
discover-books United States 5 14 108
get_importcds United States 6 4 7
jewelryfindingshop China 7 6 18
apparelsave United States 8 11 6
wordery United Kingdom 9 16 34
thehoneyroastedpeanut United States 10 9 29
bhfo United States 11 7 4
blowitoutahere United States 12 18 9
2015happydeal Hong Kong 13 10 168
superdrystore United Kingdom 14 21 15
betterworldbooks United States 15 8 5
lmelectrical United Kingdom 16 19 25
bitb99 Singapore 17 28 382
fzeroinestore China 18 22 35
debsu2012 China 19 370 1,612
kenable_ltd United Kingdom 20 15 21
luohao2011 China 21 112 333
joanne9090 United Kingdom 22 52 78
nebulus-gmbh Germany 23 29 22
xingchunqing1984 China 24 23 214
ecop! United States 25 20 24
carpartswholesale United States 26 24 10
xa-electronics Germany 27 3 38
comc_consignment United States 28 12 257
partscontainer United States 29 26 130
burbanksportscards United States 30 17 32
ozplaza.living Australia 31 47 49
mightygalaxy United States 32 35 457
mieiel6792014 China 33 25 196
rarewaves-outlet United Kingdom 34 30 236
94racing-ie China 35 36 393
wearesurewin China 36 65 204
probstein123 United States 37 34 68
cskwin2015 China 38 48 280
top-fashion1202 China 39 43 96
mobileextraltd United Kingdom 40 41 217
baham_books United Kingdom 41 33 77
fieryflyingserpent China 42 836 1,811
worldwide.choice China 43 167 960
bluechargedirect United Kingdom 44 27 39
2012-hello China 45 68 378
onlyclickshop China 46 282 2,085
leihuyoumechenger China 47 105 585
wordery_specialist United Kingdom 48 100 304
vminnovations United States 49 32 16
milyonline China 50 127 439
zorotools United States 51 38 64
happyness8966 China 52 60 73
bg27cyf China 53 109 279
ed1835 United Kingdom 54 44 52
a-place-in-space United Kingdom 55 53 33
importcds-au United States 56 80 224
roda12sport Germany 57 37 70
prettyfairy0006 China 58 259 1,533
countryhouselibrary United Kingdom 59 215 3,373
sseariver2009 China 60 75 55
buy_gadgets United Kingdom 61 90 142
bluelagoonproducts United Kingdom 62 97 118
echoii_mall China 63 86 662
moviemars United States 64 51 3
jewelrysmart87 China 65 56 105
monster_bookshop United Kingdom 66 63 200
targetstores United States 67 168 120
linxiaoyu2011 China 68 395 1,967
retailfashionoutlet United States 69 71 124
grandeagleretail United States 70 57 102
mallroom China 71 49 264
shopsy United States 72 55 371
goodgadgetsa Malaysia 73 118 340
zysysy2012 China 74 42 20
brain_seller United States 75 311 4,383
d-light-factory China 76 31 17
go_vovotrade China 77 88 392
awesomegreenla Australia 78 153 1,750
af2018 Australia 79 58 28
diamonte-designs United Kingdom 80 106 54
caltric United States 81 73 216
a_coming868 China 82 152 432
yallstore United States 83 64 14
angus_robertson Australia 84 107 597
catch Australia 85 292 1,690
beauty-jewelry86 China 86 121 908
shoptuny China 87 116 1,898
mobilepartner-berlin Germany 88 50 60
windows-7777 China 89 96 704
simplybestprices-10to20dayshipping Australia 90 59 410
libing36920133 China 91 171 770
colortop9 China 92 248 3,225
good-jewelry8 China 93 161 826
cmedia_group United Kingdom 94 277 1,734
bead-wholesale China 95 136 91
deshophere China 96 330 1,619
promax_supply United States 97 110 907
qdsupplies United Kingdom 98 92 59
bargainbookstores United States 99 74 66
amanda*luv China 100 537 2,693

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