So far this year 526,217 new sellers joined the Amazon marketplace. This equals to 3,024 new sellers every day. 17% of top sellers on eBay marketplace are based in China. Walmart marketplace is trying to catch up and now has 18,819 sellers.
We collect more data on e-commerce marketplaces than any organization in the world. We have developed a technology platform that monitors millions of data points on e-commerce marketplaces including Amazon, eBay, Walmart, Etsy, Alibaba, Rakuten, Mercado Libre, etc.
We keep track of tens of millions of sellers and brands performance over time. From the moment a seller joins the marketplace we track their sales performance, products sold, fulfillment options used, and other metrics as often as daily.
We also use data science for our research articles, which uniquely allows us to analyze markets and trends. Combined with statistics from government and earnings reports we look at what’s next in e-commerce. Often journalists rely on our insights and data for their own stories.
Sales performance, products sold, fulfillment options used, and other metrics as often as daily from the moment a seller joins a marketplace.
Number of products sold, reviews and ratings information, marketplace competition, categories, and other data for all brands on marketplaces.
Statistics and metrics compiled from press releases, government and financial earnings reports, and our proprietary data.
Jim Barksdale, former CEO of Netscape said "If we have data, let’s look at data. If all we have are opinions, let’s go with mine." We instead say "If we have data, let's look at data. If all we have is opinions, let's go find data."
Here are some of the most recent research articles. They often highlight a particular metric we were able to track and find insight from.
In two years the number of successful sellers from China on the Amazon marketplace has doubled. 36% of the top sellers are now based in China, up from 15% two years ago.
Half of the top Amazon.com sellers were also top sellers two years ago. Despite the growing competition, increasing Amazon fees, and new trends like private label taking over the market, they are still at the top.
With every 10x increase in sales volume there are 10x less sellers who have achieved that. It gets increasingly harder to scale a marketplace seller business as sales grow.
Without much fanfare Adidas appears to have become the most successful direct-to-consumer brand on eBay. The adidas_official seller joined eBay in September 2016, and have since grown to be one of the Top 50 eBay sellers.
This is the reality of an e-commerce marketplace - millions of sellers on the platform, a million more ready to join, and a short list of top sellers generating most sales. The chance of one of those new million sellers becoming one? Statistically very small.
Having launched in Australia in December last year, Amazon has now reached 10,000 sellers on the marketplace. In two months the marketplace has doubled in size from 5,000 in January. Amazon Australia is expected to exceed 50,000 sellers by the end of the year.
Only 2.4% of the top 10,000 sellers on the Amazon.com marketplace started selling during the past 12 months. The takeaway is two-fold: new sellers do not immediately break out in to the top, and top sellers are able to stay in the top for years.
Since June last year Fulfillment by Amazon (FBA) usage has grown considerably. Across all marketplaces the percentage of sellers using FBA has on average increased by 10 basis points, for example on Amazon.com it is up from 58% to 69%.