So far this year 1,027,616 new sellers joined the Amazon marketplace. This equals to 3,483 new sellers every day. 18% of top sellers on eBay marketplace are based in China. Walmart marketplace is trying to catch up and now has 20,939 sellers.
We collect more data on e-commerce marketplaces than any organization in the world. We have developed a technology platform that monitors millions of data points on e-commerce marketplaces including Amazon, eBay, Etsy, Alibaba, Mercado Libre, etc. Our software parses unstructured and semi-structured data sources and programatically extracts the key pieces of structured data we care about.
We keep track of tens of millions of sellers and brands performance over time. From the moment a seller joins the marketplace we track their sales performance, products sold, fulfillment options used, and other metrics as often as daily.
We also use data science for our research articles, which uniquely allows us to analyze markets and trends. Combined with statistics from government and earnings reports we look at what’s next in e-commerce. Often journalists rely on our insights and data for their own stories.
Sales performance, products sold, fulfillment options used, and other metrics as often as daily from the moment a seller joins a marketplace.
Number of products sold, reviews and ratings information, marketplace competition, categories, and other data for all brands on marketplaces.
Statistics and metrics compiled from press releases, government and financial earnings reports, and our proprietary data.
Jim Barksdale, former CEO of Netscape said "If we have data, let’s look at data. If all we have are opinions, let’s go with mine." We instead say "If we have data, let's look at data. If all we have is opinions, let's go find data."
Here are some of the most recent research articles. They often highlight a particular metric we were able to track and find insight from.
It took less than a year for the Amazon marketplace to grow by one more million new sellers. That's 3,398 new sellers every day, or 141 every hour, or more than 2 every minute. Unsurprisingly, most of the new sellers are based in China.
Walmart has grown the catalog and has built the marketplace, the challenge now is to offer free nationwide two-day shipping. Amazon has made its Prime program the gold standard for all other online retailers. For Walmart too.
When Amazon started to focus more on retail, books got pushed down the priority list. Especially books sold by the marketplace. Books sales are growing, but their share of the total sales on Amazon is decreasing.
According to our research AmazonBasics' products are increasingly outperforming competition. Both rising closer to the top in the best sellers list and also launching more best selling products.
It took four years for Amazon in India to grow the marketplace from zero to 200,000 sellers. But just over a year to double from 200,000 to 400,000 sellers.
9 out of 10 top sellers on Amazon now offer Prime for at least one product. Sellers choose to store inventory in FBA not because it is more convenient or cheaper than the alternatives. They do so because it unlocks access to more shoppers on Amazon.
Amazon launched in Turkey on September 19th. Turkey becomes Amazon's 14th global marketplace. The marketplace launched with over 1,200 sellers on day one, all based in Turkey, mostly in the tree largest cities Istambul, Ankara, and İzmir.
Launched three years ago in October 2015, Amazon Handmade was hailed as the "Etsy killer". And yet while it continues to grow it hasn't measurably impacted Etsy. Only 1.3% of Etsy sellers sell on Amazon Handmade.