So far this year 753,463 new sellers joined the Amazon marketplace. This equals to 3,247 new sellers every day. 18% of top sellers on eBay marketplace are based in China. Walmart marketplace is trying to catch up and now has 18,881 sellers.
We collect more data on e-commerce marketplaces than any organization in the world. We have developed a technology platform that monitors millions of data points on e-commerce marketplaces including Amazon, eBay, Walmart, Etsy, Alibaba, Rakuten, Mercado Libre, etc.
We keep track of tens of millions of sellers and brands performance over time. From the moment a seller joins the marketplace we track their sales performance, products sold, fulfillment options used, and other metrics as often as daily.
We also use data science for our research articles, which uniquely allows us to analyze markets and trends. Combined with statistics from government and earnings reports we look at what’s next in e-commerce. Often journalists rely on our insights and data for their own stories.
Sales performance, products sold, fulfillment options used, and other metrics as often as daily from the moment a seller joins a marketplace.
Number of products sold, reviews and ratings information, marketplace competition, categories, and other data for all brands on marketplaces.
Statistics and metrics compiled from press releases, government and financial earnings reports, and our proprietary data.
Jim Barksdale, former CEO of Netscape said "If we have data, let’s look at data. If all we have are opinions, let’s go with mine." We instead say "If we have data, let's look at data. If all we have is opinions, let's go find data."
Here are some of the most recent research articles. They often highlight a particular metric we were able to track and find insight from.
Most often Amazon marketplace is described as "there are currently more than 2 million sellers on Amazon worldwide." The 2 million figure has become common speech. But it is wrong.
As more Amazon shoppers convert to Prime members, successful sellers have to do what those shoppers expect. Thus more sellers use Fulfillment by Amazon every year - today 69% of the top sellers on Amazon use FBA.
Inspired by the World Cup we looked at the shopping patterns on Amazon to see which teams and star players are most supported. The most popular is the Mexico national team jersey. Followed by Argentina, then Germany, Brazil, and finally Portugal.
The launch of Amazon.com.au, the growth of the marketplace, and the launch of FBA followed by Prime membership is a display of how marketplaces get bootstrapped.
AmazonBasics private label brand is getting better at both launching successful products and expanding to more categories. One of the AmazonBasics products is in the Top 100 in 170 categories, up from 150 four months ago. 725 different AmazonBasics products are in the Top 100 in any category, up from 550.
In two years the number of successful sellers from China on the Amazon marketplace has doubled. 36% of the top sellers are now based in China, up from 15% two years ago.
Half of the top Amazon.com sellers were also top sellers two years ago. Despite the growing competition, increasing Amazon fees, and new trends like private label taking over the market, they are still at the top.
With every 10x increase in sales volume there are 10x less sellers who have achieved that. It gets increasingly harder to scale a marketplace seller business as sales grow.