Walmart

Jet.com website traffic reached an all-time low in December with 1.4 million visits, an otherwise crucial month for retailers. When Walmart acquired Jet in the summer of 2016, the December that followed had 33 million visits.

On December 1st, Walmart disabled next-day delivery nationwide. The company restored it only two weeks later on the 15th. This year’s calendar meant the shortest possible holiday shopping season of 26 days - the number of days between Black Friday and Christmas eve. For more than half of it, the highly promised next-day delivery was absent.

The Year in Review looks at the state of marketplaces and makes predictions on what’s to come next. The report analyzes Amazon, eBay, Walmart, Jet, Target, Wish, and Google marketplaces through more than forty charts based on Marketplace Pulse data. It is our biggest and most comprehensive research report yet.

This year, Walmart added 10 million products to the online catalog, but only half a million of that is sold directly by Walmart. The marketplace brought the rest of the assortment as it accelerated in growth by adding 10,000 new sellers since the start of the year. Today Walmart CEO Doug McMillon said, "we need even more progress on Walmart.com with general merchandise," for the past few years that progress came almost exclusively from the marketplace.

On August 31, 2009, Walmart announced the Walmart marketplace, expanding existing assortment by offering additional products from a select group of retailers. At the time it added nearly one million new items to the catalog from just a few sellers. Ten years later, the marketplace has grown to over 28,000 sellers, which all together bring 45 million items to the Walmart online catalog.

This week Walmart has expanded the next-day delivery service to Massachusetts, Missouri, Virginia, and West Virginia, growing the number of states with next-day delivery to 33.

Walmart one-day delivery is available for 130,000 products in four cities: Phoenix, Las Vegas, San Diego, and Los Angeles. Ten million products are available on Amazon one-day delivery, in a lot more cities than four.

Jet website traffic reached new lows in December with 8 million visits, down from 22 million the year before. That's a decrease of 63% in a year. It’s not clear, honestly, why Jet is even still around.

The Year in Review looks at the state of marketplaces and their challenges, and makes predictions on what’s to come next year. It’s a deep-dive report built on our research, highlighting more than twenty different metrics and the context surrounding them.

Walmart online assortment has over 42 million products, but only 3.5 million products are sold by Walmart. The rest are by one of the over 20,000 marketplace sellers.