Research

Articles written by analyzing our own proprietary data on marketplaces. By having access to data we are able to analyze marketplaces fairly and objectively.

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Wish is a Portal to China

Wish is a mobile shopping app for customers whose first priority is low prices. The app sells a few billion dollars worth of products a year by enabling merchants to sell directly to consumers. According to our research 94% of the growing list of merchants are based in China.

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Walmart Long Tail of Selection

Walmart online assortment has over 42 million products, but only 3.5 million products are sold by Walmart. The rest are by one of the over 20,000 marketplace sellers.

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Facebook's E-Commerce Dream

Starting this summer Facebook has started to quietly expand the Facebook Marketplace to include businesses selling retail products. According to our research it has already surpassed the first 150 sellers.

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Google Wakes Up to Shopping

Unbeknownst to many Google is building an e-commerce marketplace. According to our research Google's shopping platform recently surpassed 500 stores. Most of which it added in the last four months.

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Achieving Nationwide Two-Day Shipping

Achieving nationwide free two-day shipping is hard and expensive. Even Walmart can't do it perfectly - customers on the west cost have access to 20% less products with two-day shipping available than customers on the east cost.

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One Million New Sellers on Amazon

It took less than a year for the Amazon marketplace to grow by one more million new sellers. That's 3,398 new sellers every day, or 141 every hour, or more than 2 every minute. Unsurprisingly, most of the new sellers are based in China.

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The Evolution of Walmart.com

Walmart has grown the catalog and has built the marketplace, the challenge now is to offer free nationwide two-day shipping. Amazon has made its Prime program the gold standard for all other online retailers. For Walmart too.

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Amazon Growing Past Books

When Amazon started to focus more on retail, books got pushed down the priority list. Especially books sold by the marketplace. Books sales are growing, but their share of the total sales on Amazon is decreasing.

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Benchmarking AmazonBasics

According to our research AmazonBasics' products are increasingly outperforming competition. Both rising closer to the top in the best sellers list and also launching more best selling products.

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Rapidly Growing Amazon India

It took four years for Amazon in India to grow the marketplace from zero to 200,000 sellers. But just over a year to double from 200,000 to 400,000 sellers.

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