Articles written by analyzing our own proprietary data on marketplaces. By having access to data we are able to analyze marketplaces fairly and objectively.

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The Evolution of

Walmart has grown the catalog and has built the marketplace, the challenge now is to offer free nationwide two-day shipping. Amazon has made its Prime program the gold standard for all other online retailers. For Walmart too.

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Amazon Growing Past Books

When Amazon started to focus more on retail, books got pushed down the priority list. Especially books sold by the marketplace. Books sales are growing, but their share of the total sales on Amazon is decreasing.

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Benchmarking AmazonBasics

According to our research AmazonBasics' products are increasingly outperforming competition. Both rising closer to the top in the best sellers list and also launching more best selling products.

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Rapidly Growing Amazon India

It took four years for Amazon in India to grow the marketplace from zero to 200,000 sellers. But just over a year to double from 200,000 to 400,000 sellers.

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The Prime Effect on Amazon Marketplace

9 out of 10 top sellers on Amazon now offer Prime for at least one product. Sellers choose to store inventory in FBA not because it is more convenient or cheaper than the alternatives. They do so because it unlocks access to more shoppers on Amazon.

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Amazon Launches in Turkey

Amazon launched in Turkey on September 19th. Turkey becomes Amazon's 14th global marketplace. The marketplace launched with over 1,200 sellers on day one, all based in Turkey, mostly in the tree largest cities Istambul, Ankara, and ─░zmir.

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Etsy Remains Immune From Amazon Disruption

Launched three years ago in October 2015, Amazon Handmade was hailed as the "Etsy killer". And yet while it continues to grow it hasn't measurably impacted Etsy. Only 1.3% of Etsy sellers sell on Amazon Handmade.

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The Changing Amazon Seller

The Amazon seller has changed a lot since 2000. The changes are in what kind of products and the relationship with the brands they sell, how they handle fulfillment, and most recently where in the world they are located.

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The Amazon Marketplace Sellers Funnel

Most often Amazon marketplace is described as "there are currently more than 2 million sellers on Amazon worldwide." The 2 million figure has become common speech. But it is wrong.

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Offer Prime or Go Home

As more Amazon shoppers convert to Prime members, successful sellers have to do what those shoppers expect. Thus more sellers use Fulfillment by Amazon every year - today 69% of the top sellers on Amazon use FBA.

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