Research

Marketplace Is Driving Walmart’s Online Progress

Marketplace Is Driving Walmart’s Online Progress

This year, Walmart added 10 million products to the online catalog, but only half a million of that is sold directly by Walmart. The marketplace brought the rest of the assortment as it accelerated in growth by adding 10,000 new sellers since the start of the year. Today Walmart CEO Doug McMillon said, "we need even more progress on Walmart.com with general merchandise," for the past few years that progress came almost exclusively from the marketplace.

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Nike Says No More Amazon

Nike Says No More Amazon

Nike, one of the most searched brands on Amazon, will stop selling its products directly on Amazon, ending a pilot program that began in 2017. To avoid losing the Nike assortment, Amazon has been recruiting third-party sellers with Nike products so that the merchandise is still available on the site.

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Number of Amazon Sellers Offering Prime Up 50% in Three Years

Number of Amazon Sellers Offering Prime Up 50% in Three Years

More than 85% of the top Amazon sellers offer Prime shipping for more than half of their assortment, up from 56% three years ago. The number of sellers offering products through Prime is steadily increasing. Very few international sellers do not offer Prime - 93% of the top international sellers offer it, compared to 74% for US-based sellers.

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Amazon Trims Portfolio of Private Label Clothing Brands

Amazon Trims Portfolio of Private Label Clothing Brands

Amazon has discontinued thirty of its clothing brands in recent months. Clothing brands account for more than half of Amazon’s hundreds of private label brands; however, they rarely succeed. Amazon Essentials, Goodthreads, Daily Ritual, and Lark & Ro brands have performed well, and yet most other brands haven’t. Thus, the company is starting to trim the portfolio of owned brands.

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Map of Amazon Sellers in the US

Map of Amazon Sellers in the US

Amazon sellers are centered around the cities of Los Angeles, San Diego, New York, Brooklyn, Miami, Fort Lauderdale, and Houston. Sellers are located in all fifty states and all of the more than 3,000 counties. 3% of sellers are in Brooklyn, the city with the most sellers. 8.6% of sellers are in Los Angeles County, the county with the most sellers. And 21.1% of sellers are in California, the state with the most sellers.

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Amazon Has Added Three Million Sellers Since 2017

Amazon Has Added Three Million Sellers Since 2017

3.3 million new third-party sellers have joined Amazon marketplaces worldwide since January 1st, 2017; over a million of which joined the Amazon.com marketplace in the US. Three million equals to 3,317 new sellers every day for the last one thousand days, or 138 every hour, or even two new sellers every minute.

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Amazon Launches in Singapore

Amazon Launches in Singapore

Amazon launched in Singapore on Monday, October 7th. Singapore is Amazon’s 16th global marketplace after launching in the United Arab Emirates in April and Turkey in September last year. The company has first launched in Singapore more than two years ago with its fast delivery service through the Prime Now app.

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47% of Top Amazon Sellers Based in US, 38% Based in China

47% of Top Amazon Sellers Based in US, 38% Based in China

47% of the top Amazon.com sellers are based in the US, and 38% are based in China. Brooklyn, New York hosts the zip code with the most Amazon US-based sellers, and Shenzhen is home to a third of Chinese sellers on Amazon.

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Amazon Launched a Brand With Lady Gaga to Show Off

Amazon Launched a Brand With Lady Gaga to Show Off

Amazon, together with singer Lady Gaga, launched a beauty line Haus Laboratories. The first major beauty brand sold exclusively on Amazon. Pushed by the Amazon marketing efforts on Prime Day, the brand became the number one best-seller in the Makeup category by the end of the event. By launching a brand with Lady Gaga, Amazon is showing what it can do for other brands too.

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Amazon Can’t Force Their Mattress Become a Best-Seller

Amazon Can’t Force Their Mattress Become a Best-Seller

Last year Amazon launched two high-profile AmazonBasics products - a $59.99 Alexa-enabled microwave and a foam mattress starting at $129.99. However, while the microwave became the best-seller from day one, the mattress failed to do the same. Amazon's private label efforts is not a best-seller-generating magic box. Understanding why some products don't become best-sellers tells a more revealing story than those who do.

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