Achieving nationwide free two-day shipping is hard and expensive. Even Walmart can't do it perfectly - customers on the west cost have access to 20% less products with two-day shipping available than customers on the east cost.
It took less than a year for the Amazon marketplace to grow by one more million new sellers. That's 3,398 new sellers every day, or 141 every hour, or more than 2 every minute. Unsurprisingly, most of the new sellers are based in China.
Walmart has grown the catalog and has built the marketplace, the challenge now is to offer free nationwide two-day shipping. Amazon has made its Prime program the gold standard for all other online retailers. For Walmart too.
When Amazon started to focus more on retail, books got pushed down the priority list. Especially books sold by the marketplace. Books sales are growing, but their share of the total sales on Amazon is decreasing.
9 out of 10 top sellers on Amazon now offer Prime for at least one product. Sellers choose to store inventory in FBA not because it is more convenient or cheaper than the alternatives. They do so because it unlocks access to more shoppers on Amazon.
Amazon launched in Turkey on September 19th. Turkey becomes Amazon's 14th global marketplace. The marketplace launched with over 1,200 sellers on day one, all based in Turkey, mostly in the tree largest cities Istambul, Ankara, and İzmir.
Launched three years ago in October 2015, Amazon Handmade was hailed as the "Etsy killer". And yet while it continues to grow it hasn't measurably impacted Etsy. Only 1.3% of Etsy sellers sell on Amazon Handmade.